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<!DOCTYPE html>
<html>
<head>
<meta charset="UTF-8">
<link href="shared/bookhub.css" rel="stylesheet" type="text/css">
<title>Developing New Products and Services - Table of Contents</title>
</head>
<body>
<div id="book-content">
<h1>Developing New Products and Services</h1>
<div id="edition">v. 1.0</div>
<h2 id="toc-header">Table of Contents</h2>
<ul id="toc-top-ul">
<li>
<h3><a href="s00-license.html">Licesning Information</a></h3>
</li>
<li>
<h3><a href="s03-preface.html">Preface</a></h3>
</li>
<li>
<h3><a href="s04-concepts-in-the-context-of-mon.html">Chapter 1: Concepts in the Context of Monopolistic Competition</a></h3>
<ul>
<li><a href="s04-01-monopolistic-competition.html">Monopolistic Competition</a></li>
<li><a href="s04-02-the-importance-of-being-entrep.html">The Importance of Being Entrepreneurial and Being a Short-Term Monopolist</a></li>
<li><a href="s04-03-the-entrepreneur-should-design.html">The Entrepreneur Should Design Products and Services for Continuous Product Differentiation and Innovation</a></li>
<li><a href="s04-04-entrepreneurship-can-be-found-.html">Entrepreneurship Can Be Found in Large and Small Companies</a></li>
<li><a href="s04-05-the-kingpins-of-product-differ.html">The Kingpins of Product Differentiation and Entrepreneurial Innovation Activity</a></li>
<li><a href="s04-06-radical-and-incremental-innova.html">Radical and Incremental Innovation</a></li>
<li><a href="s04-07-product-and-technology-life-cy.html">Product and Technology Life Cycles</a></li>
<li><a href="s04-08-diffusion-of-a-technology-usua.html">Diffusion of a Technology Usually Lags Performance</a></li>
<li><a href="s04-09-discontinuities-chasms-and-hyp.html">Discontinuities, Chasms, and Hype in the Diffusion Process</a></li>
<li><a href="s04-10-the-bridge-model-of-technology.html">The Bridge Model of Technology Life Cycle</a></li>
<li><a href="s04-11-technologies-do-not-necessaril.html">Technologies Do Not Necessarily Fall Into the Abyss: They Become Embedded in New Technology</a></li>
<li><a href="s04-12-there-is-power-in-numbers-netw.html">There is Power in Numbers: Network Effects and Metcalfe’s Law</a></li>
<li><a href="s04-13-the-role-of-r-d-process-in-inn.html">The Role of R&D Process in Innovation</a></li>
<li><a href="s04-14-push-pull-and-reload-can-go-on.html">Push, Pull, and Reload can go on Forever</a></li>
<li><a href="s04-15-r-d-for-start-ups-and-small-bu.html">R&D for Start-Ups and Small Businesses</a></li>
<li><a href="s04-16-search-and-the-role-of-learnin.html">Search and the Role of Learning-About in Developing Ideas for New Products and Services</a></li>
<li><a href="s04-17-building-things-and-the-role-o.html">Building Things and the Role of Learn-By-Doing in Developing Ideas for New Products and Services</a></li>
<li><a href="s04-18-the-role-of-the-supply-chain-a.html">The Role of the Supply Chain and the Brand in Product Differentiation</a></li>
<li><a href="s04-19-conclusion.html">Conclusion</a></li>
</ul>
</li>
<li>
<h3><a href="s05-fundamentals-of-product-and-pr.html">Chapter 2: Fundamentals of Product and Price Differentiation</a></h3>
<ul>
<li><a href="s05-01-the-demand-curve.html">The Demand Curve</a></li>
<li><a href="s05-02-first-degree-price-discriminat.html">First-Degree Price Discrimination: Personalized Pricing</a></li>
<li><a href="s05-03-second-degree-price-discrimina.html">Second-Degree Price Discrimination: Versioning</a></li>
<li><a href="s05-04-third-degree-price-discriminat.html">Third-degree Price Discrimination: Group Pricing</a></li>
<li><a href="s05-05-legal-issues-related-to-price-.html">Legal Issues Related to Price Discrimination and Product Differentiation</a></li>
<li><a href="s05-06-conclusion.html">Conclusion</a></li>
</ul>
</li>
<li>
<h3><a href="s06-differentiation-in-action.html">Chapter 3: Differentiation in Action</a></h3>
<ul>
<li><a href="s06-00-differentiation-in-action.html">Chapter Introduction</a></li>
<li><a href="s06-01-price-and-product-differentiat.html">Price and Product Differentiation and Enlightenment</a></li>
<li><a href="s06-02-generating-additional-revenues.html">Generating Additional Revenues: Willingness-to-Pay</a></li>
<li><a href="s06-03-demand-and-differentiation-das.html">Demand and Differentiation Dashboards</a></li>
<li><a href="s06-04-monopolistic-competition-at-wo.html">Monopolistic Competition at Work</a></li>
<li><a href="s06-05-independent-complement-and-sub.html">Independent, Complement, and Substitute Goods and Services</a></li>
<li><a href="s06-06-price-discrimination-and-price.html">Price Discrimination and Price Differentiation</a></li>
<li><a href="s06-07-irritating-consumers.html">Irritating Consumers</a></li>
<li><a href="s06-08-waves-of-innovation-fueled-by-.html">Waves of Innovation Fueled by Substitutes and Complements</a></li>
<li><a href="s06-09-arbitrage-producer-s-paradise-.html">Arbitrage: Producer’s Paradise and Consumer’s Dread</a></li>
<li><a href="s06-10-conclusion.html">Conclusion</a></li>
<li><a href="s06-11-appendix-determining-the-optim.html">Appendix: Determining the Optimal Selling Price Using Demand, Revenue, and Cost Equations</a></li>
</ul>
</li>
<li>
<h3><a href="s07-dynamic-tension-in-versioning-.html">Chapter 4: Dynamic Tension in Versioning and PD Curves</a></h3>
<ul>
<li><a href="s07-00-dynamic-tension-in-versioning-.html">Chapter Introduction</a></li>
<li><a href="s07-01-product-differentiation-curves.html">Product Differentiation Curves</a></li>
<li><a href="s07-02-versioning-and-goldilocks-pric.html">Versioning and Goldilocks Pricing</a></li>
<li><a href="s07-03-using-dynamic-tension-differen.html">Using Dynamic Tension Differentiation to Develop Products and Services for the Entire Demand Curve</a></li>
<li><a href="s07-04-dynamic-tension-between-midas-.html">Dynamic Tension Between Midas and Hermes Spawns Atlas</a></li>
<li><a href="s07-05-midas-atlas-and-hermes-version.html">Midas, Atlas, and Hermes Versions</a></li>
<li><a href="s07-06-bottom-of-the-pyramid.html">Bottom of the Pyramid</a></li>
<li><a href="s07-07-versioning-restaurants-hotels-.html">Versioning Restaurants, Hotels, and Motels</a></li>
<li><a href="s07-08-versioning-commodity-and-stand.html">Versioning Commodity and Standardized Products</a></li>
<li><a href="s07-09-versioning-strategies.html">Versioning Strategies</a></li>
<li><a href="s07-10-version-rollout-strategies.html">Version Rollout Strategies</a></li>
<li><a href="s07-11-customer-segments-and-midas-at.html">Customer Segments and Midas, Atlas, and Hermes Versions</a></li>
<li><a href="s07-12-pricing-and-product-differenti.html">Pricing and Product Differentiation Strategies</a></li>
<li><a href="s07-13-dynamic-tension-in-action-at-s.html">Dynamic Tension in Action at Singapore Airlines</a></li>
<li><a href="s07-14-conclusion.html">Conclusion</a></li>
<li><a href="s07-15-addendum-on-pareto-economics-w.html">Addendum on Pareto Economics, Welfare, and Efficiency</a></li>
</ul>
</li>
<li>
<h3><a href="s08-examples-of-product-differenti.html">Chapter 5: Examples of Product Differentiation & Versioning Curves</a></h3>
<ul>
<li><a href="s08-00-examples-of-product-differenti.html">Chapter Introduction</a></li>
<li><a href="s08-01-versioning-automobiles.html">Versioning Automobiles</a></li>
<li><a href="s08-02-versioning-at-dell.html">Versioning at Dell</a></li>
<li><a href="s08-03-versioning-at-microsoft.html">Versioning at Microsoft</a></li>
<li><a href="s08-04-versioning-wireless-communicat.html">Versioning Wireless Communications</a></li>
<li><a href="s08-05-versioning-at-apple.html">Versioning at Apple</a></li>
<li><a href="s08-06-versioning-e-books.html">Versioning e-Books</a></li>
<li><a href="s08-07-versioning-digital-content.html">Versioning Digital Content</a></li>
<li><a href="s08-08-versioning-digital-entertainme.html">Versioning Digital Entertainment</a></li>
<li><a href="s08-09-versioning-disease-treatments.html">Versioning Disease Treatments</a></li>
<li><a href="s08-10-conclusion.html">Conclusion</a></li>
</ul>
</li>
<li>
<h3><a href="s09-facilitating-creativity-and-in.html">Chapter 6: Facilitating Creativity and Innovation</a></h3>
<ul>
<li><a href="s09-00-facilitating-creativity-and-in.html">Chapter Introduction</a></li>
<li><a href="s09-01-the-creative-process-is-inhere.html">The Creative Process is Inherently Nonlinear</a></li>
<li><a href="s09-02-the-lonely-genius.html">The Lonely Genius</a></li>
<li><a href="s09-03-the-habits-of-successful-entre.html">The Habits of Successful Entrepreneurs</a></li>
<li><a href="s09-04-environmental-factors-affectin.html">Environmental Factors Affecting Creativity and Innovation</a></li>
<li><a href="s09-05-how-to-hinder-creativity.html">How to Hinder Creativity</a></li>
<li><a href="s09-06-embrace-some-adversity-and-avo.html">Embrace Some Adversity and Avoid Chronic Stress</a></li>
<li><a href="s09-07-creativity-techniques.html">Creativity Techniques</a></li>
<li><a href="s09-08-conclusion.html">Conclusion</a></li>
</ul>
</li>
<li>
<h3><a href="s10-conceptualizing-products-servi.html">Chapter 7: Conceptualizing Products/Services Using FAD</a></h3>
<ul>
<li><a href="s10-00-conceptualizing-products-servi.html">Chapter Introduction</a></li>
<li><a href="s10-01-features-attributes-form-desig.html">Features, Attributes, Form, Design, Function, and Meaning are Interrelated Concepts</a></li>
<li><a href="s10-02-meaning-and-product-design.html">Meaning and Product Design</a></li>
<li><a href="s10-03-functional-design-and-user-ign.html">Functional Design and User Ignored</a></li>
<li><a href="s10-04-identifying-key-meanings-attri.html">Identifying Key Meanings, Attributes, and Features</a></li>
<li><a href="s10-05-design-products-and-services-t.html">Design Products and Services that Facilitate Control</a></li>
<li><a href="s10-06-categorizing-the-importance-of.html">Categorizing the Importance of Product Attributes</a></li>
<li><a href="s10-07-the-fad-template.html">The FAD Template</a></li>
<li><a href="s10-08-developing-blue-ocean-markets-.html">Developing Blue Ocean Markets from Complementary Products and Services</a></li>
<li><a href="s10-09-avoid-the-swiss-army-knife-app.html">Avoid the Swiss Army Knife Approach to Product Differentiation</a></li>
<li><a href="s10-10-conclusion.html">Conclusion</a></li>
<li><a href="s10-11-exhibit-1-fad-template.html">Exhibit 1: FAD Template</a></li>
<li><a href="s10-12-design-and-prototype-product-o.html">Design and Prototype Product or Service</a></li>
<li><a href="s10-13-appendix-1-examples-of-prototy.html">Appendix 1: Examples of Prototypes</a></li>
<li><a href="s10-14-appendix-2-fad-template-for-wi.html">Appendix 2: FAD Template for Wine Aging Product</a></li>
<li><a href="s10-15-design-and-prototype-product-o.html">Design and Prototype Product or Service</a></li>
</ul>
</li>
<li>
<h3><a href="s11-strategic-planning-and-ten-ten.html">Chapter 8: Strategic Planning and Ten–Ten Planning</a></h3>
<ul>
<li><a href="s11-00-strategic-planning-and-ten-ten.html">Chapter Introduction</a></li>
<li><a href="s11-01-planning-concepts.html">Planning Concepts</a></li>
<li><a href="s11-02-the-planning-process.html">The Planning Process</a></li>
<li><a href="s11-03-analytical-approaches-for-stra.html">Analytical Approaches for Strategic Planning</a></li>
<li><a href="s11-04-conclusion.html">Conclusion</a></li>
</ul>
</li>
<li>
<h3><a href="s12-the-ten-ten-planning-process-c.html">Chapter 9: The Ten–Ten Planning Process: Crafting a Business Story</a></h3>
<ul>
<li><a href="s12-00-the-ten-ten-planning-process-c.html">Chapter Introduction</a></li>
<li><a href="s12-01-organizational-and-industry-an.html">Organizational and Industry Analysis Template</a></li>
<li><a href="s12-02-business-plan-overview-templat.html">Business Plan Overview Template (Mantra, Mission, Money, Goals, Objectives, and Tactics)</a></li>
<li><a href="s12-03-developing-an-executive-summar.html">Developing an Executive Summary: Crafting a Business Story</a></li>
<li><a href="s12-04-extending-the-wine-aging-coole.html">Extending the Wine Aging Cooler Example Using the Ten–Ten Templates</a></li>
<li><a href="s12-05-conclusion.html">Conclusion</a></li>
<li><a href="s12-06-appendix-illustrations-of-comp.html">Appendix: Illustrations of Completed Ten–Ten Templates and an Executive Summary for the AddVintner Star</a></li>
<li><a href="s12-07-sample-business-plan.html">Sample Business Plan</a></li>
<li><a href="s12-08-executive-summary-first-draft-.html">Executive Summary (first draft not for distribution)</a></li>
</ul>
</li>
<li>
<h3><a href="s13-lock-in-and-revenue-growth.html">Chapter 10: Lock-In and Revenue Growth</a></h3>
<ul>
<li><a href="s13-00-lock-in-and-revenue-growth.html">Chapter Introduction</a></li>
<li><a href="s13-01-lock-in-leads-to-network-effec.html">Lock-In Leads to Network Effects and Increased Product Performance</a></li>
<li><a href="s13-02-switching-costs-are-everywhere.html">Switching Costs are Everywhere</a></li>
<li><a href="s13-03-a-lock-in-index.html">A Lock-In Index</a></li>
<li><a href="s13-04-the-downside-of-lock-in.html">The Downside of Lock-in</a></li>
<li><a href="s13-05-outsourcing-and-lock-in.html">Outsourcing and Lock-in</a></li>
<li><a href="s13-06-customer-acquisition-customer-.html">Customer Acquisition, Customer Retention, and Lock-in</a></li>
<li><a href="s13-07-conclusion.html">Conclusion</a></li>
</ul>
</li>
<li>
<h3><a href="s14-valuing-the-business.html">Chapter 11: Valuing the Business</a></h3>
<ul>
<li><a href="s14-00-valuing-the-business.html">Chapter Introduction</a></li>
<li><a href="s14-01-why-are-businesses-bought-and-.html">Why are Businesses Bought and Sold?</a></li>
<li><a href="s14-02-overview-of-business-valuation.html">Overview of Business Valuation Techniques</a></li>
<li><a href="s14-03-controlling-and-noncontrolling.html">Controlling and Noncontrolling Interests</a></li>
<li><a href="s14-04-specific-valuation-techniques.html">Specific Valuation Techniques</a></li>
<li><a href="s14-05-valuing-start-up-businesses.html">Valuing Start-Up Businesses</a></li>
<li><a href="s14-06-examples-of-valuation.html">Examples of Valuation</a></li>
<li><a href="s14-07-the-importance-of-growth-rate-.html">The Importance of Growth Rate on Firm Value</a></li>
<li><a href="s14-08-conclusion.html">Conclusion</a></li>
</ul>
</li>
<li>
<h3><a href="s15-developing-a-business-plan.html">Chapter 12: Developing a Business Plan</a></h3>
<ul>
<li><a href="s15-00-developing-a-business-plan.html">Chapter Introduction</a></li>
<li><a href="s15-01-purpose-of-the-business-plan.html">Purpose of the Business Plan</a></li>
<li><a href="s15-02-approaches-for-developing-busi.html">Approaches for Developing Business Plans</a></li>
<li><a href="s15-03-prototyping-the-product-or-ser.html">Prototyping the Product or Service</a></li>
<li><a href="s15-04-business-plan-template.html">Business Plan Template</a></li>
<li><a href="s15-05-writing-organization-and-forma.html">Writing, Organization, and Formatting: Helping the Reader to Read</a></li>
<li><a href="s15-06-business-presentation.html">Business Presentation</a></li>
<li><a href="s15-07-identifying-potential-investor.html">Identifying Potential Investors</a></li>
<li><a href="s15-08-angel-investors.html">Angel Investors</a></li>
<li><a href="s15-09-venture-capital-funds-and-vent.html">Venture Capital Funds and Venture Capitalists</a></li>
<li><a href="s15-10-contingency-planning-and-risk.html">Contingency Planning and Risk</a></li>
<li><a href="s15-11-due-diligence.html">Due Diligence</a></li>
<li><a href="s15-12-legal-issues.html">Legal Issues</a></li>
<li><a href="s15-13-conclusion.html">Conclusion</a></li>
</ul>
</li>
<li>
<h3><a href="s16-project-management-for-new-pro.html">Chapter 13: Project Management for New Products and Services</a></h3>
<ul>
<li><a href="s16-01-building-the-business-phase.html">Building-the-Business Phase</a></li>
<li><a href="s16-02-why-project-management-is-bene.html">Why Project Management is Beneficial</a></li>
<li><a href="s16-03-what-is-a-project.html">What is a Project?</a></li>
<li><a href="s16-04-launching-the-business-or-proj.html">Launching the Business or Project</a></li>
<li><a href="s16-05-launch-date.html">Launch Date</a></li>
<li><a href="s16-06-growing-up-and-professional-ma.html">Growing Up and Professional Management</a></li>
<li><a href="s16-07-conclusion.html">Conclusion</a></li>
<li><a href="s16-08-exhibit-1-project-management-i.html">Exhibit 1: Project Management Individual Diary</a></li>
<li><a href="s16-09-exhibit-2-project-management-s.html">Exhibit 2: Project Management Summary Diary</a></li>
</ul>
</li>
<li>
<h3><a href="s17-re-priming-the-business-using-.html">Chapter 14: Re-priming the Business Using Real Options Concepts</a></h3>
<ul>
<li><a href="s17-01-investment-decisions.html">Investment Decisions</a></li>
<li><a href="s17-02-real-options.html">Real Options</a></li>
<li><a href="s17-03-the-role-of-real-options-in-in.html">The Role of Real Options in Investment Decisions</a></li>
<li><a href="s17-04-the-influence-of-interaction-e.html">The Influence of Interaction Effects on Investment Decisions</a></li>
<li><a href="s17-05-the-influence-of-competitor-s-.html">The Influence of Competitor’s Response on Investment Decisions</a></li>
<li><a href="s17-06-the-strategic-actions-model-co.html">The Strategic Actions Model: Combining Interaction Effects and Competitor Response</a></li>
<li><a href="s17-07-the-project-selection-model-co.html">The Project Selection Model: Considering Risk and Reward</a></li>
<li><a href="s17-08-conclusion.html">Conclusion</a></li>
</ul>
</li>
<li>
<h3><a href="s18-wrap-up.html">Chapter 15: Wrap-Up</a></h3>
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<h3><a href="s19-references.html">References</a></h3>
</li>
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