Definitive branding

[jurrejansen]

Hi @carlosvirreira @DonKoko

As suggested by @DonKoko I'm moving this discussion to a separate issue. Would be nice to update the production ready designs to the definitive branding.

ORIGINALS

Based on our discussion last week I think we compromised on a few things.

• We use all lowercase type for the logo
• We stick to the original (S-shaped) icon

UPDATED ORIGINALS

To be discussed:

• Color composition of logo
• Color composition of dashboard UI

[carlosvirreira]

Reflecting on competitive landscape I am willing to take the lower case S version. The rest for me is all good to go.

Why?

• It feels a bit friendlier
• it does not lose its professional look
• it feels a bit less rigid than the competition

Curious on @DonKoko thinking here.

[jurrejansen]

I'm personally not a fan of orange, but i think both of you do like it. However I think it does not go well at all with the dark blue. My suggestion down below. Slightly changed the orange + using a shade of black insead of blue.

As for color composition for dashboard I would suggest these. i like the light themed one more.

Here's the page in which i was messing around with different options if you wanna check. You can also check the version above there. It's a bit nicer to see there than these exports i shared here.

https://www.figma.com/file/2XkiKJ4II7Mux6JJL9hYTm/Shelf-App-%7C-Production-Ready?node-id=5452-327512

[carlosvirreira]

I'm personally not a fan of orange, but i think both of you do like it. However I think it does not go well at all with the dark blue. My suggestion down below. Slightly changed the orange + using a shade of black insead of blue.

As for color composition for dashboard I would suggest these. i like the light themed one more.

Here's the page in which i was messing around with different options if you wanna check. You can also check the version above there. It's a bit nicer to see there than these exports i shared here.

https://www.figma.com/file/2XkiKJ4II7Mux6JJL9hYTm/Shelf-App-%7C-Production-Ready?node-id=5452-327512

This one hits the right strings for me. I would approve this one and go with it until v2.