This application performs standard conversion rate test calculations and generates a number of outputs:
- Conversion rate difference
- Statistical significance
- Confidence interval of difference
- Confidence intervals of conversion rates
- Potential 6 month revenue impact based on confidence interval of difference
You can enter custom labels and colors and even screen shots of test variants to brand the outputs for sharing. Note: there is an opacity applied to the custom colors.
See the live version here: https://sdidev.shinyapps.io/ABTestAnalysis/
- Changed confidence interval percentage to significance threshold and clarified that would also be used to calculate confidence intervals
- Used significance threshold to determine test outcome (significant or inconclusive)
- Fixed pvalue calculations for 2-tail tests with small effects
- Updated bookmarking to exclude hypothesis so that long hypotheses won't break links
- Updated navigation bar
- Added link to navbar logo
- Added linking capability (URL contains current app configuration less images)
- Added export to pdf feature
- Optimizations for load time (delayed plot rendering until after load)
- Added links to other SDI experimentation tools (reformatted navbar in process)
- Minor code restructuring
- Added hypothesis input
- Added screen shot inputs for test variations along with placeholder images
- Rearranged input containers a bit
- Staged for future additions of continuous metrics and pdf export functionality
- Added version number at bottom
- Updated link text to github to find version history here