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How to configure Google Tag Manager

Step 1: Create new variable

  • Name: GDPR Consent level
  • Variable type: 1st Party Cookie
  • Cookie Name: __cookie_consent

If you change your cookie name in cookie-consent.php, don't forget to change this one too!

Create new Cookie consent variable

Step 2: Create trigger GDPR - Has not given consent

  • Name: GDPR - Has not given consent
  • Trigger type: Custom Event
  • Event name: .* (regex.* triggers all types of events eg pageview, clicks, user engagement… )
  • Tick 'Use regex matching'
  • This trigger fires on: Some Custom Event
  • Fire this trigger when GDPR consent level matches RegEX ^(undefined|null|0|false|NaN|)$
  • (^(undefined|null|0|false|NaN|)$ = RegEx to indicate that the cookie must have a value that is equel to 0, null, undefinded, false…)

Create GDPR - has not given consent variable

Step 3: Add 'no consent' trigger as exception to every tag

Open tag > beneath the title ‘triggering’ click the plus icon next to exceptions and select the right trigger.

Add no consent trigger Exceptions on a trigger

No tags found?

It's possible that there are no tags created yet. If that's the case, create a new one (click right top 'new') Give it the name Google Analytics (Or you can give this another name, but keep that in mind when you follow the next steps).

For Tag Type you choose Google Analytics: Universal Analytics. Create tag Tag with some settings already set after config

Step 4: Create analytic cookies trigger

  • Name: GDPR - Consent for analytical cookies
  • Trigger type: Custom Event
  • Event name: .*
  • Tick 'Use regex matching'
  • This trigger fires on: Some Custom Event
  • Fire this trigger when GDPR Consent Level does not match RegEx 2|true
  • (2|true = RegEx to indicate that the cookie can't have the value 2 OR true/1, this does mean that in combination with the previous exception, the value of the cookie should be 3 to fire the tag.)

Create analytic cookie trigger

Step 5: Add analytic cookies trigger as exception to all analytic tags

Examples of analytic cookies are: Google Analytics, Hotjar, Matomo Analytics,...

Add analytic cookie trigger exception

Step 6: Add Marketing cookie trigger

  • Name: GDPR - Consent for marketing cookies
  • Trigger type: Custom Event
  • Event name: .*
  • Tick 'Use regex matching'
  • This trigger fires on: Some Custom Event
  • Fire this trigger when GDPR Consent level does not match RegEx 3|true

(3|true = RegEx to indicate that the cookie can't have the value 3 OR true/1 , this does mean that in combination with the previous exception, the value of the cookie should be 2 to fire the tag.)

Add marketing trigger

Step 7: Add marketing cookies trigger as exception to all marketing tags

Examples of marketing cookies are: Facebook Pixel, Google Ads conversion tags, Online pop ups/surveys, Doubleclick, ...

You do the same as you do in Step 3 and Step 5, Add exception to your trigger.

Step 8: Add new trigger Cookie refresh

  • Name: Cookie refresh
  • Trigger type: Custom Event
  • Event name: cookie_refresh
  • This trigger fires on: All Custom events

Add trigger cookie refresh

Step 9: Add the 'cookie refreshtrigger to the tags withall pages`

Add cookie refresh to all pages

Step 10: Preview changes and check if the right tags get fired

Check if the righ tag get's fired eg. when your site visitor only wants analytic cookies.

Step 11: Publish

Don't forget to publish all your changes ;-)