This repository contains materials related to Hajime Takeda's presentation on Customer Lifetime Value(CLV) modeling at PyData NYC 2023. The talk demonstrates how to identify who valuable customers by predict future CLV using PyMC Marketing.

Contents

• Demo Code
• Blog
• Slide

Data

• Online Retail Data from UCI Repository

Related Links

• PyMC Marketing Quick Start
• Buy Till you Die Modeling

Paper

• BG/NBD Model : Counting Your Customers: Who Are They and What Will They Do Next? by by Peter Fader, Bruce Hardie and Ka Lok Lee
• Gamma-Gamma Model : The Gamma-Gamma Model of Monetary Value by Fader, Peter S., and Bruce GS Hardie.