Segment is a platform that collects all customer data in one place and allows companies to send it to their data tools for analytics, marketing automation, and achieve new customer insights. With Segment’s platform companies are able to build and integrate existing data analytics tools through a single API. This allows companies to send data to hundreds of tools and databases. They just received a Series B of $27M from Top VC’s such as Thrive Capitals, NEA, and E.Ventures to name a few.
How they make money: Platform as a Service. They have two pricing models, an Integration Model and a Warehouse Model. The Integration Model has 5 different monthly/annual options; a Free subscription, a Project subscription, a Growth subscription, a Startup subscription, and a Business subscription. The Warehouse model has 3 options, a Free subscription, a Standard subscription, and a Business subscription.
Funding Rounds (5) - $44.72M
- Oct, 2015 $27M / Series B
- Oct, 2014 $15M / Series A
- Oct, 2014 $2M / Seed
- Jan, 2013 $600k / Seed
- Sep, 2011 $120k / Seed
- Call with recruiter
- Tech screen with the manager or VPE
- Onsite