Social Media and Web Analytics Lab: A/B Testing - Intro

Meta-Information

• Module Maintainer: Lachlan Deer (@lachlandeer)
• Course: Social Media and Web Analytics
• Institute: Dept of Marketing, Tilburg University
• Current Version: 2024 edition

Instructions for Students

Clone a copy of this repository using Git.

To accomplish this you might proceed as follows:

1. Open a terminal session
2. Change the working directory to the folder you are storing material for this class:

$ cd your/path/to/smwa-material

3. Clone a copy of this repository:

git clone https://github.com/tisem-digital-marketing/smwa-lab-ab-test-intro.git

Once you have cloned the files, open the cloned repository in RStudio as an RStudio project and work through the questions.

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Suggested Citation

Deer, Lachlan. 2024. Social Media and Web Analytics Lab: A/B Testing - Intro. Tilburg University. url = "https://github.com/deer-marketing-lab/smwa-lab-ab-test-intro"

@misc{smwa-lab-ab-test-intro,
      title={"Social Media and Web Analytics Lab: A/B Testing - intro"},
      author={Lachlan Deer},
      year={2024},
      url = "https://github.com/deer-marketing-lab/smwa-lab-ab-test-intro"
}