2008-01-02-the-1-reason-why-people-fail-at-their-goals.html

---
layout: post
title: 'The #1 Reason Why People Fail at Their Goals'
date: 2008-01-02 01:49:49.000000000 -08:00
categories:
- technical-writing
tags:
- ambition
- experiments
- goals
- rats
- Technical Writing
status: publish

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---

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<p><img src="https://s3.us-west-1.wasabisys.com/idbwmedia.com/images/goals1.png" alt="goal making" align="right" height="174" width="193" />In light of New Year's day and goal-making (I used to be an obsessive goal-maker), here are two stories that relate to motivation and desire.</p>
<h3>Story 1: Socrates</h3>
<p>A young man visits Socrates in search of wisdom. To the young man's surprise, Socrates takes him out to a lake and dunks his head under water. As the man's struggle to come up for air, Socrates holds him under. Later, after recovering, the young man asks Socrates why he nearly drowned him.</p>
<p>Socrates replies, “What is it you most wanted when you were under water?”</p>
<p>“Air,” the young man replies.</p>
<p>Socrates responds, "When your desire for wisdom is as great as your desire to breathe, you will find wisdom."</p>
<p>(Here's <a href="http://www.intendedforsuccess.com/success-principles/do-you-really-want-it" target="_blank">another version</a> of the story.)</p>
<h3>Story 2: The Rat</h3>
<p>In a bizarre scientific experiment, a researcher found that a rat preferred a sense of pleasure to food or water, even to the point of self-exhaustion. Adam Keiper provides more detail:</p>
<blockquote><p>James Olds was a Harvard-trained American neurologist working in Canada when, in 1953, he discovered quite by accident that a rat seemed to enjoy receiving electric shocks in a particular spot in its brain, the septum. He began to investigate, and discovered that the rat “could be directed to almost any spot in the box at the will of the experimenter” just by sending a zap into its implant every time it took a step in the desired direction.</p>
<p>He then found that the rat would rather get shocked in its septum than eat—even when it was very hungry. Eventually, Olds put another rat with a similar implant in a Skinner box wherein the animal could stimulate itself by pushing a lever connected to the electrode in its head; it pressed the lever again and again until exhaustion. (The New Atlantis http://www.thenewatlantis.com/archive/11/keiper.htm)</p></blockquote>
<p>(This story was mentioned in “<a href="http://podcastdownload.npr.org/anon.npr-podcasts/podcast/510221/17683771/npr_17683771.mp3" target="_blank">History's Strangest Science Experiments</a>,” a <a href="http://www.sciencefriday.com)" target="_blank">Science Friday</a> podcast. For a more detailed explanation of the experiment, see this <a href="http://brainconnection.com/topics/printindex.php3?main=fa/pleasure-principle" target="_blank">article on the Brain Connection</a> or <a href="http://www.amazon.com/Elephants-Acid-Bizarre-Experiments-Original/dp/0156031353" target="_blank">this book</a> from Amazon.)</p>
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<h3>Commentary</h3>
<p>These stories contrast nicely. In the first example, the young man in search of wisdom lacks real motivation. His quest to find and interview Socrates may seem genuine, but his motivation is shallow. His desire is milk-warm. Socrates shows him that when his desire for something is intense enough, he'll find way to obtain it.</p>
<p>In the second example, the rat has a strong motivation to push the lever. The rat's motivation stems from the pleasure it gets from the activity, and it continues to perform the task nearly until death because of the pleasure it finds. Unfortunately, the task has no real value -- it's a worthless way to spend a rat's time. :)</p>
<p><em>The problem with goal-making is that our desires and pleasures often contrast with each other.</em> What we desire often has no pleasure connected with the activity, and what we find pleasing is often at odds with our desires.</p>
<p>For example, look at exercise. Almost everyone makes goals to exercise more at New Year's. We may truly desire to exercise, but the activity lacks the pleasure that would see us through. Consequently, we do what is more pleasing -- sit around watching movies. But deep down we don't desire to watch so many movies; it's just pleasing.</p>
<p>Another example is finances. Many people desire to spend less and save more, but there's not much pleasure in frugality. Naturally, we do what's more pleasing to us -- make a bunch of unnecessary purchases at the mall. However, while pleasing, few people really desire to spend all their money on unnecessary things and rack up credit card bills.</p>
<p>To make good goals, you have to align your desires with pleasures -- either by making the activity you truly desire fun, or by turning pleasurable activities into something you actually desire.</p>