initial pass at the README

README.rst

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+armstrong.core.arm_content
+==========================
+This package provides the basic content models and code specific to them.
+
+
+State of Project
+----------------
+Armstrong is an open-source news platform that is freely available to any
+organization.  It is the result of a collaboration between the `Texas Tribune`_
+and `Bay Citizen`_, and a grant from the `John S. and James L. Knight
+Foundation`_.  The first release is scheduled for June, 2011.
+
+To follow development, be sure to join the `Google Group`_.
+
+``armstrong.core.arm_content`` is part of the `Armstrong`_ project.  You're
+probably looking for that.
+
+
+.. _Armstrong: http://www.armstrongcms.org/
+.. _Bay Citizen: http://www.baycitizen.org/
+.. _John S. and James L. Knight Foundation: http://www.knightfoundation.org/
+.. _Texas Tribune: http://www.texastribune.org/
+.. _Google Group: http://groups.google.com/group/armstrongcms