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Customers

A Customer is a person who can buy from your shop. A customer can have one or more Addresses, which are used for shipping and billing.

If a customer has registered an account, they will have an associated User. The user entity is used for authentication and authorization. Guest checkouts are also possible, in which case a customer will not have a user.

:::info See the Auth guide for a detailed explanation of the relationship between customers and users. :::

Customer

Customers can be organized into CustomerGroups. These groups can be used in logic relating to promotions, shipping rules, payment rules etc. For example, you could create a "VIP" customer group and then create a promotion which grants members of this group free shipping. Or a "B2B" group which is used in a custom tax calculator to apply a different tax rate to B2B customers.