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Clear purpose #55
SC Shortname: Clear Purpose
The main purpose of each page and section of content is clear. Extraneous information that is not directly relevant to the main purpose of a page is distinctly separated and programmatically determinable. For multi step tasks, signposts should be provided to clarify the broader context including steps completed, current step and steps pending.
Principle 3, Guideline 3.1 'Readable'
Each page or section of content should be organised and marked so that it's purpose is obvious. This might be through the use of headings or labels or even a pyramid style of writing or even non textual markers (with suitable alternatives). A clear organisation of content into pages and sections with obvious purpose alows users to more easily locate relevant sections and to be confident that those they read in detail will match their purposes. The user should be able to determine relevance of the content from the title without having to read the body of the content. The title should imply the reasons that the user may be looking for this content.Ads that appear in-line in a section of content are rarely related to the purpose of a section and can be placed in a separate clearly delimited section
Being able to determine the purpose of a section without reading the entire content benefits all users.
Those with cognitive disabilities will particulary benefit from an obvious top level structure with clear signposting.
Users will be able to confidently locate the information they require and ignore content that is of limited interest to them.
There will little need for repeated page navigation or detailed scanning of large qualities of text.
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