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BusinessModelCanvas.md

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Template: S3 Organization Canvas is a tool to explore new business models or product ideas, or for communicating existing ones, it is used instead of Business Model Canvas. Sociocracy as a form of governance has been referred to since 1851. Subsequently, it has been developed and adapted by many different people and organisations, including Gerard Endenburg, The Sociocracy Group (TSG) and Brian Robertson (HolacracyOne). The name “Sociocracy 3.0 (S3)” demonstrates both respect to the lineage and a significant step forward. Refer to Glossary for terms you are not familiar with.

Key Drivers:

  • Event Discovery: find next dance workshop, party or festival
  • Networking: find contacts of dancers, organizers, artists

Key Deliverables:

  • Profiles of Dancers, Organizers, Venues, Dance Instructors
  • Event Pages
  • Posts and Comments: recommendations, articles, answers to questions

Customer Segment:

  • People who would like to dance
  • Dance organizers (dance groups, dance academies, dance studios, dance bars)
  • Dance aritsts (dance instructors, musicians, DJs, influencers)

Early Adopters:

  • New social dancers in the city
  • New independent dance instructors in the city
  • Dancers who post dance partner and party search requests on Facebook and Whatsapp

Unique Value Proposition:

  • Discover best venues and events of the city. Find upcoming festivals, next socials and workshops around you.
  • Find a dance partner for a workshop. Let local dancers introduce you to the dance scene.
  • Share a ride or accommodation with other dancers for next festival to travel cheaper and with more fun.

Key Resources and Skills:

  • Develop product that is intuitive and easy to use
  • Organic social media marketing: content creation and engagement
  • Community leadership, conflict resolution and networking in dance community
  • Continuously recruit volunteers for strategy and operations
  • Legal and Finance reporting

Key Challenges:

  • Will dancers use WeDance to proactively ask for information and share recommendations?
  • Will organizers use WeDance as their main calendar?
  • Will artists use WeDance profile as their webpage?

Marketing Channels:

  • Flyers at dance venues, events and shops
  • Google Search
  • YouTube, Spotify

Key Partners:

  • Dance organisers, academies and instructors can provide their events
  • Big influencers and mass media can put the spotlight on us and help to grow. Dance bloggers, artists and organisers.
  • Dance festivals, academies and venues (bars, restaurants) can recommend us as a provider of upcoming dance events and dance partner search
  • Existing dance calendars and event-platforms can provide a list of existing events

Key Values

  • Open: provide support for dance projects and their communities, furthering its mission of providing Open Source software for the public good.
  • Collaborative: our projects are defined by collaborative, consensus-based processes, an open, pragmatic software license and a desire to create high quality software that leads the way in its field.
  • Community-first: We focus on community and consumer needs.

Our Principles

  • Effectiveness. Devote time only to what brings you closer toward achieving your objectives.
  • Consent. Raise, seek out and resolve objections to decisions and actions.
  • Empiricism. Test all assumptions through experimentation and continuous revision.
  • Continuous Improvement. Change incrementally to accommodate steady empirical learning.
  • Equivalence. Involve people in making and evolving decisions that affect them.
  • Transparency. Make all information accessible to everyone in an organization, unless there is a reason for confidentiality.
  • Accountability. Respond when something is needed, do what you agreed to do, and take ownership for the course of the organisation.

Key Metrics:

  • Amount of accounts created
  • Amount of events created
  • Total event views count

Cost Structure:

  • Technical infrastructure (domain, servers, email services)
  • Taxes
  • Paid Campaigns
  • Legal Advisory

Revenues Streams:

  • Payment Fees
  • Sponsored content