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Every successful product begins as an idea, but its journey to success is complex and unique. The key lies in prioritising the right steps at the right time. |
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Through experience and failure, by observing and driving growth for various products, we’ve created battle-tested frameworks and processes tailored to different stages of product development. These theoretical models and real-world solutions are forged together, forming the base of our four core service lines.
While following these practices is important, it is equally important, if not more, to question the purpose of each activity and understand how it ties into the larger goal.
In a nutshell
Catalyse: Work with conventions laid down by the customer to increase product development velocity.
Launch: Work with the customer to hit PMF
Control: Work with enterprises on fast-paced tight-deadline projects with moonshot ROI.
Amplify: Work with a post-PMF customer (could be a previous Launch customer) and help them scale sustainably and profitably.
| Activities | Catalyse | Launch | Control | Amplify |
|---|---|---|---|---|
| Development, Automated tests | X | X | X | X |
| Landscape Context | X | X | X | |
| Product Arch & Set up | X | X | X | |
| Agile Ceremonies | X | X | X | |
| Documentation & Reporting | X | X | X | |
| App Modernisation | X | X | ||
| Audits | X | X | ||
| Systematise | X | |||
| Intelligence & PLG | X |