Account-Based Marketing Software Market Size and Growth, Market Segmentation, Regional and Country Breakdowns, and Market Trends for Period from 2024 - 2031

Account-Based Marketing Software Market Analysis and Latest Trends

Account-Based Marketing (ABM) Software enables businesses to target specific high-value accounts by creating personalized marketing campaigns tailored to each individual account. This software helps companies to focus their efforts on accounts that are most likely to generate the highest revenue. ABM software provides features such as account profiling, lead scoring, personalized content creation, and account engagement tracking.

The global Account-Based Marketing Software Market is projected to witness substantial growth in the coming years. The market is expected to grow at a CAGR of 13.8% during the forecast period. This growth can be attributed to the increasing adoption of ABM strategies by organizations looking to improve their return on investment and increase sales effectiveness. Additionally, advancements in technology such as artificial intelligence and machine learning are further driving the market growth by enabling more sophisticated targeting and personalized marketing strategies.

Key trends in the Account-Based Marketing Software Market include the integration of ABM software with customer relationship management (CRM) platforms, the rise of predictive analytics for account targeting, and the emphasis on data-driven decision-making. Companies are increasingly investing in ABM software to better target and engage with high-value accounts, resulting in increased sales and revenue opportunities.

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Account-Based Marketing Software Major Market Players

Account-Based Marketing (ABM) software market is highly competitive with several key players dominating the industry. Some of the prominent players include Terminus ABM Platform, Engagio ABM Platform, Sendoso, Printfection, Metadata.io, PFL, Marketo, LeanData, Groove, Bizible, DiscoverOrg, Adapt, Act-On, and InsideView.

Among these players, Terminus ABM Platform and Sendoso are two companies that have shown significant market growth and have a strong presence in the industry. Terminus offers a comprehensive ABM platform with advanced features for targeting and engaging key accounts. Sendoso, on the other hand, specializes in sending physical gifts and personalized items to target accounts, making it a unique player in the market.

In terms of market size, the global ABM software market was valued at around $651.1 million in 2020 and is expected to reach $1.3 billion by 2025, growing at a CAGR of 14.3% during the forecast period.

Several companies in the ABM software market have reported impressive sales revenue in recent years. For example, Terminus reported a revenue of $11 million in 2020, showing a growth rate of over 60% compared to the previous year. Sendoso also reported strong revenue growth, with sales reaching $23 million in 2020.

Overall, the ABM software market is expected to witness steady growth in the coming years as more and more B2B companies adopt ABM strategies to target and engage key accounts. Companies like Terminus and Sendoso are well-positioned to capitalize on this trend and continue their growth trajectory in the market.

What Are The Key Opportunities For Account-Based Marketing Software Manufacturers?

The global Account-Based Marketing Software market is experiencing steady growth due to the increasing demand for personalized marketing tactics. With the rise of digital transformation and data analytics, companies are leveraging ABM software to target high-value accounts and drive revenue growth. The market is expected to continue expanding at a CAGR of 17% over the forecast period. Key players in the industry are focusing on developing advanced AI and machine learning capabilities to provide hyper-targeted marketing campaigns. The future outlook for the ABM software market looks promising, with opportunities for innovation and market expansion.

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Market Segmentation

The Account-Based Marketing Software Market Analysis by types is segmented into:

Account-Based Execution Software
Account-Based Reporting Software
Marketing Account Intelligence Software
Marketing Account Management Software

Account-Based Marketing Software Market consists of four main types: Account-Based Execution Software, which helps to execute personalized marketing campaigns to targeted accounts; Account-Based Reporting Software, which provides analytics and insights on the performance of account-based marketing efforts; Marketing Account Intelligence Software, which enables companies to gather data and insights on their target accounts; and Marketing Account Management Software, which helps in managing and tracking relationships with key accounts to drive sales and revenue.

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The Account-Based Marketing Software Market Industry Research by Application is segmented into:

Large Enterprises
SMEs

Account-Based Marketing Software is utilized by large enterprises and SMEs to enhance their marketing strategies by targeting specific high-value accounts. This software allows businesses to personalize their marketing efforts towards specific accounts, increasing the chances of generating leads and conversions. Large enterprises with complex sales cycles and diverse target audiences can benefit from the precision and efficiency of ABM software. SMEs can use this software to compete with larger companies by focusing their resources on key accounts and maximizing their return on investment.

In terms of Region, the Account-Based Marketing Software Market Players available by Region are:

North America:

United States
Canada

Europe:

Germany
France
U.K.
Italy
Russia

Asia-Pacific:

China
Japan
South Korea
India
Australia
China Taiwan
Indonesia
Thailand
Malaysia

Latin America:

Mexico
Brazil
Argentina Korea
Colombia

Middle East & Africa:

Turkey
Saudi
Arabia
UAE
Korea

The Account-Based Marketing Software Market is expected to witness significant growth in regions such as North America, Asia Pacific, Europe, USA, and China. North America is expected to dominate the market with a market share of approximately 40%, followed by Europe at 30%, USA at 15%, Asia Pacific at 10%, and China at 5%. This growth can be attributed to the increasing adoption of ABM software by businesses to personalize marketing strategies and enhance customer engagement.