-
Notifications
You must be signed in to change notification settings - Fork 15
/
branding.html
437 lines (394 loc) · 22.3 KB
/
branding.html
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
251
252
253
254
255
256
257
258
259
260
261
262
263
264
265
266
267
268
269
270
271
272
273
274
275
276
277
278
279
280
281
282
283
284
285
286
287
288
289
290
291
292
293
294
295
296
297
298
299
300
301
302
303
304
305
306
307
308
309
310
311
312
313
314
315
316
317
318
319
320
321
322
323
324
325
326
327
328
329
330
331
332
333
334
335
336
337
338
339
340
341
342
343
344
345
346
347
348
349
350
351
352
353
354
355
356
357
358
359
360
361
362
363
364
365
366
367
368
369
370
371
372
373
374
375
376
377
378
379
380
381
382
383
384
385
386
387
388
389
390
391
392
393
394
395
396
397
398
399
400
401
402
403
404
405
406
407
408
409
410
411
412
413
414
415
416
417
418
419
420
421
422
423
424
425
426
427
428
429
430
431
432
433
434
435
436
437
<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="utf-8">
<meta http-equiv="Content-Type" content="text/html" charset="UTF-8" />
<meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1" />
<title>How to Build Your Personal Brand as a Data Scientist</title>
<meta name="HandheldFriendly" content="True" />
<meta name="viewport" content="width=device-width, initial-scale=1.0" />
<meta name="referrer" content="origin" />
<meta name="generator" content="Pelican" />
<link href="https://anotherdatum.com/branding.html" rel="canonical" />
<!-- Feed -->
<link href="https://anotherdatum.com/feeds/all.atom.xml" type="application/atom+xml" rel="alternate" title="Another Datum Full Atom Feed" />
<link href="https://anotherdatum.com/theme/css/style.css" type="text/css" rel="stylesheet" />
<!-- Code highlight color scheme -->
<link href="https://anotherdatum.com/theme/css/code_blocks/tomorrow.css" rel="stylesheet">
<!-- CSS specified by the user -->
<link href="https://anotherdatum.com/css/overrides.css" type="text/css" rel="stylesheet" />
<!-- Custom fonts -->
<link href='https://fonts.googleapis.com/css?family=Montserrat:400,300' rel='stylesheet' type='text/css' />
<link href="https://fonts.googleapis.com/css?family=Lato" rel="stylesheet" type="text/css" />
<link href="https://maxcdn.bootstrapcdn.com/font-awesome/4.5.0/css/font-awesome.min.css" rel="stylesheet" type="text/css">
<link href='https://fonts.googleapis.com/css?family=Lora:400,700,400italic,700italic' rel='stylesheet' type='text/css'>
<link href='https://fonts.googleapis.com/css?family=Open+Sans:300italic,400italic,600italic,700italic,800italic,400,300,600,700,800' rel='stylesheet' type='text/css'>
<!-- HTML5 Shim and Respond.js IE8 support of HTML5 elements and media queries -->
<!-- WARNING: Respond.js doesn't work if you view the page via file:// -->
<!--[if lt IE 9]>
<script src="https://oss.maxcdn.com/libs/html5shiv/3.7.0/html5shiv.js"></script>
<script src="https://oss.maxcdn.com/libs/respond.js/1.4.2/respond.min.js"></script>
<![endif]-->
<meta name="description" content="A couple of months ago I embarked on a journey to build my personal brand as a data scientist, and I want to share how I did it with you.">
<meta name="author" content="Yoel Zeldes">
<meta name="tags" content="blogging">
<!-- Open Graph -->
<meta property="og:site_name" content="Another Datum"/>
<meta property="og:title" content="How to Build Your Personal Brand as a Data Scientist"/>
<meta property="og:description" content="A couple of months ago I embarked on a journey to build my personal brand as a data scientist, and I want to share how I did it with you."/>
<meta property="og:locale" content="en_US"/>
<meta property="og:url" content="https://anotherdatum.com/branding.html"/>
<meta property="og:type" content="article"/>
<meta property="article:published_time" content="2018-12-31 23:00:00+02:00"/>
<meta property="article:modified_time" content=""/>
<meta property="article:author" content="https://anotherdatum.com/author/yoel-zeldes.html">
<meta property="article:publisher" content="https://www.facebook.com/yoel.zeldes" />
<meta property="article:section" content="branding"/>
<meta property="article:tag" content="blogging"/>
<meta property="og:image" content="https://anotherdatum.com/images/branding/cover.jpg">
<!-- Twitter Card -->
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:site" content="@YZeldes">
<meta name="twitter:title" content="How to Build Your Personal Brand as a Data Scientist">
<meta name="twitter:url" content="https://anotherdatum.com/branding.html">
<meta name="twitter:image:src" content="https://anotherdatum.com/images/branding/cover.jpg">
<meta name="twitter:description" content="A couple of months ago I embarked on a journey to build my personal brand as a data scientist, and I want to share how I did it with you.">
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "Article",
"name": "How to Build Your Personal Brand as a Data Scientist",
"headline": "How to Build Your Personal Brand as a Data Scientist",
"datePublished": "2018-12-31 23:00:00+02:00",
"dateModified": "",
"author": {
"@type": "Person",
"name": "Yoel Zeldes",
"url": "https://anotherdatum.com/author/yoel-zeldes.html"
},
"image": "https://anotherdatum.com/images/branding/cover.jpg",
"url": "https://anotherdatum.com/branding.html",
"description": "A couple of months ago I embarked on a journey to build my personal brand as a data scientist, and I want to share how I did it with you."
}
</script>
</head>
<!-- TODO : Body class -->
<body class="home-template">
<nav id="menu">
<a class="close-button">Close</a>
<div class="nav-wrapper">
<p class="nav-label">Menu</p>
<ul>
<li><a href="https://anotherdatum.com" role="presentation">Posts</a></li>
<li role="presentation"><a href="https://anotherdatum.com/pages/about.html">about me</a></li>
<li role="presentation"><a href="https://anotherdatum.com/pages/resources.html">Resources</a></li>
</ul>
</div>
</nav>
<!-- Progressbar -->
<div class="progress-container">
<span class="progress-bar"></span>
</div>
<!-- Page Header -->
<!-- Set your background image for this header on the line below. -->
<header id="post-header" class="has-cover">
<div class="inner">
<nav id="navigation">
<span id="home-button" class="nav-button">
<a class="home-button" href="https://anotherdatum.com/" title="Home"><i class="ic ic-arrow-left"></i> Home</a>
</span>
<span id="menu-button" class="nav-button">
<a class="menu-button"><i class="ic ic-menu"></i> Menu</a>
</span>
</nav>
<h1 class="post-title">How to Build Your Personal Brand as a Data Scientist</h1>
<!-- TODO : Proper class for headline -->
<span class="post-meta">
<time datetime="31 December 2018">31 December 2018</time>
</span>
<!-- TODO : Modified check -->
<div class="post-cover cover" style="background-image: url('https://anotherdatum.com/images/branding/cover.jpg')">
</div>
</header>
<section id="wrapper">
<a class="hidden-close"></a>
<!-- Post content -->
<main class="content" role="main">
<article class="post">
<div class="inner">
<section class="post-content">
<p>Personal branding is a thing now. It always has been, but I believe it’s been
getting more and more attention recently. More people are aware of its
importance, including the employers. Giving you a big paycheck, assuming you’re
good, is obvious. Providing opportunities to flourish and build your personal
brand is something an increasing number of companies are trying to seduce you
with.</p>
<p>While working in the algorithms group at Taboola, I was encouraged by the
company to share my knowledge with the data science community. It has motivated
me to embark on a journey to build my personal brand as a data scientist, and I
want to share how I did it with you.</p>
<p><img alt="" src="images/branding/journey.jpg"></p>
<h1>Choosing Your Path Wisely</h1>
<p>There are many paths you can choose in your journey to build your personal
brand. The problem is that your time is limited. There’s a lot of uncertainty
about each path and its outcomes, so it’s best to make educated decisions.</p>
<p>There are several criteria by which I judge each path:</p>
<ul>
<li>
<p><em>How likely is it that I’ll get to the finish line?</em><br>
This is the most
important criterion when you just start building your brand. If you fail on the
first path you tried, it’s gonna be a motivation killer, and you’ll quit.</p>
</li>
<li>
<p><em>How much time will it take?</em><br>
Together with the previous criterion, it
enables you to better manage your time. Maybe it’s ok to choose a risky path,
given it’s only gonna take you a small amount of time.</p>
</li>
<li>
<p><em>Will I learn something new?</em><br>
Data scientists have to position themselves as
experts in their domain. In order to be an expert, you must keep learning all
the time.</p>
</li>
<li>
<p><em>What will the final product be?</em><br>
At the beginning of your journey, the
product can be mild — maybe a nice blog post for beginners. As you gain more
experience, you should put more emphasis on doing more meaningful things. Maybe
a blog post about an advanced aspect of ML, or even trying to win a Kaggle
competition.</p>
</li>
<li>
<p><em>Will I enjoy walking along the path?</em><br>
At the end of the day, we do what we
do for fun, right? :)</p>
</li>
</ul>
<p>So which paths exist?</p>
<h1>The Roadmap</h1>
<p><img alt="" src="images/branding/roadmap.jpg"></p>
<h3>1. Blogging</h3>
<p>For me, it’s the path of choice. The advantages of having an active blog are
<a href="http://varianceexplained.org/r/start-blog">many</a>. But how do you choose what to
write about?</p>
<p>The most obvious option is to write about something you worked on as part of
your job. Most people do interesting things. The sad thing is, they’re not aware
of it. They think their daily tasks won’t be interesting to others. I claim it
to be not true.</p>
<p>Another option is to write a post about a paper you’ve just read. I believe
providing value is important — merely summarizing a paper can be done by almost
anyone. You must make your post unique. I love to write code that accompanies
the post, for instance. In fact, <a href="http://anotherdatum.com/pelican-and-github-pages-workflow.html">most of my posts are Jupyter
notebooks</a>.
There is plenty of ML material on the web, but code samples that demonstrate how
things actually work are hard to come by...</p>
<p>A third option, which is for the more experienced data scientists, is to write
an opinion post. Why is it for the experienced? Inexperienced data scientists
will be able to deliver their tasks. Experienced data scientists will be able to
state their opinion about what is the best way to do so. <em>Which framework is
better for the task? Is this paper any good? When should you use this
visualization and not the other?...</em></p>
<p>Another somewhat harder option would be to write a post as if you were trying to
teach a subject in class. You’ll want to write the post in a concise, short, to
the point manner. If you can do it well, there’s a lot of value in it. In my
<a href="https://towardsdatascience.com/intro-to-statistical-tests-who-wants-to-be-a-coder-c5e04c3ea7ce">Intro to Statistical Tests
post</a>
I took a well-known concept — statistical tests, and tried to explain it to
newcomers. I also added code, so it’d be even easier to comprehend. Writing this
kind of post will allow you to better understand the subject yourself!</p>
<h3>2. Working on a side project</h3>
<p>Try to think of a cool project you can build in a couple of weeks/months,
without putting too much time into it. Once you’re done, you can show the
project to the world!</p>
<p>Recognizing in advance that one of the goals is to share the project, you can
choose which project to do more wisely. For example, solving MNIST won’t be
interesting. You must choose something original. Here’s an example of a post I
wrote about <a href="https://towardsdatascience.com/word-morphing-9f87ee577775">Word
Morphing</a> which I
believe was interesting because of its originality.</p>
<p>One of the cool things about side projects is that besides the project itself,
you can write a blog post about it. If you have an idea of a project which is
the material for a blog post — it’s a great sign the project will be good.</p>
<h3>3. Kaggle competitions</h3>
<p>Try to compete using a model you’ve never tried before. You might not win, but
you will gain knowledge and a bit of experience with that new model, which you
could share using a blog post! The winners of Kaggle competitions write blog
posts all the time. There’s no reason why people who don’t win won’t write blog
posts as well.</p>
<h3>4. Meetups and conferences</h3>
<p>Strive to give talks at interesting Meetups/conferences. The first time <a href="https://www.meetup.com/Meetups-Yotpo/events/251882912">I gave
a talk at a Meetup</a> was
because Taboola was asked to give one, and I took the bullet. Only after the
talk did I realize what a cool and fun experience it could be.</p>
<p>When I heard about <a href="https://summit2018.reversim.com/">Reversim</a> summit, the
first thing I did was to submit a talk proposal. Submitting is easy, and no harm
is done if your proposal gets rejected. I was lucky enough to <a href="https://summit2018.reversim.com/session/5b06fdd06c8bb70014163798.html">get mine
accepted</a>.
Don’t get me wrong, it required preparation. But there’s a lot of value in it.</p>
<p>Even if you just attend an interesting conference without giving a talk, you can
write a blog post about it. It builds your brand as someone who goes to
conferences and shares knowledge with the community. <a href="http://anotherdatum.com/tce_2018.html">Here’s an example of a
post</a> I wrote after attending an
interesting conference.</p>
<h3>5. Contribution to Open Source projects</h3>
<p>If you become a significant contributor your brand is gonna shine. If we’re only
talking about small contributions I’m afraid it might not do. But that’s the
nice thing though — you can put in a small effort, see if you like it, and if
you do — invest more time in it with the goal of becoming a significant
contributor.</p>
<h3>6. Publishing a paper</h3>
<p>If you have published a paper in a known proceeding, it’ll positively affect
your brand. But if you’re not in the academy, or if you don’t work in a company
in which it’s part of your job to publish papers, then the risk is huge. You’ll
need to put a lot of effort and time, and there’s a high probability your paper
won’t be accepted.<br> I was lucky enough to publish a <a href="https://docs.wixstatic.com/ugd/b6ac34_7010907bceb44809bc5349c24555f9c5.pdf">paper with my coworkers
at
Taboola</a>,
but I’m afraid I won’t go through this path in my spare time — because of the
risk.</p>
<hr>
<h1>Final thoughts</h1>
<p>Building your personal brand is a journey. There are no right or wrong paths to
take. It’s all about your style, what you like more, and how much time you have
to put into it. I believe that all data scientists should put some effort into
spreading their knowledge. It can be fun, and it’s awesome for your brand, as
well as the brand of the company you work at.</p>
<p>Do you have some other path you’ve taken that worked better for you? Let the
world know by dropping a comment!</p>
</section>
<section class="post-info">
<div class="post-share">
<a class="twitter" href="https://twitter.com/share?text=How to Build Your Personal Brand as a Data Scientist&url=https://anotherdatum.com/branding.html" onclick="window.open(this.href, 'twitter-share', 'width=550,height=235');return false;">
<i class="ic ic-twitter"></i><span class="hidden">Twitter</span>
</a>
<a class="facebook" href="https://www.facebook.com/sharer/sharer.php?u=https://anotherdatum.com/branding.html" onclick="window.open(this.href, 'facebook-share','width=580,height=296');return false;">
<i class="ic ic-facebook"></i><span class="hidden">Facebook</span>
</a>
<div class="clear"></div>
</div>
<aside class="post-tags">
<a href="https://anotherdatum.com/tag/blogging.html">blogging</a> </aside>
<div class="clear"></div>
</section>
<!-- Begin MailChimp Signup Form -->
<link href="//cdn-images.mailchimp.com/embedcode/classic-10_7.css" rel="stylesheet" type="text/css">
<style type="text/css">
#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; width:300px;}
#mc_embed_signup form{padding: 0;}
/* Add your own MailChimp form style overrides in your site stylesheet or in this style block.
We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. */
</style>
<div id="mc_embed_signup">
<form action="https://anotherdatum.us14.list-manage.com/subscribe/post?u=6894d7badcfb253606fa3fb54&id=c6f34ad6b7" method="post" id="mc-embedded-subscribe-form" name="mc-embedded-subscribe-form" class="validate" target="_blank" novalidate>
<div id="mc_embed_signup_scroll">
<h2>Get updated of new posts</h2>
<div class="mc-field-group">
<label for="mce-EMAIL">Email Address </label>
<input type="email" value="" name="EMAIL" class="required email" id="mce-EMAIL">
</div>
<div id="mce-responses" class="clear">
<div class="response" id="mce-error-response" style="display:none"></div>
<div class="response" id="mce-success-response" style="display:none"></div>
</div> <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->
<div style="position: absolute; left: -5000px;" aria-hidden="true"><input type="text" name="b_6894d7badcfb253606fa3fb54_c6f34ad6b7" tabindex="-1" value=""></div>
<div class="clear"><input type="submit" value="Subscribe" name="subscribe" id="mc-embedded-subscribe" class="button"></div>
</div>
</form>
</div>
<script type='text/javascript' src='//s3.amazonaws.com/downloads.mailchimp.com/js/mc-validate.js'></script><script type='text/javascript'>(function($) {window.fnames = new Array(); window.ftypes = new Array();fnames[0]='EMAIL';ftypes[0]='email';fnames[1]='FNAME';ftypes[1]='text';fnames[2]='LNAME';ftypes[2]='text';}(jQuery));var $mcj = jQuery.noConflict(true);</script>
<!--End mc_embed_signup-->
<hr />
<aside class="post-nav">
<a class="post-nav-next" href="https://anotherdatum.com/node2vec.html">
<section class="post-nav-teaser">
<i class="ic ic-arrow-left"></i>
<h2 class="post-nav-title">Think your Data Different</h2>
<p class="post-nav-excerpt">Learn how node2vec works, and what kind of information it captures that word2vec...</p>
</section>
</a>
<a class="post-nav-prev" href="https://anotherdatum.com/train-test.html">
<section class="post-nav-teaser">
<i class="ic ic-arrow-right"></i>
<h2 class="post-nav-title">The Story of a Bad Train-Test Split</h2>
<p class="post-nav-excerpt">Splitting your dataset to train-test sets can sometimes be more complicated than one...</p>
</section>
</a>
<div class="clear"></div>
</aside>
<div class="comments">
<h2>Comments !</h2>
<div id="disqus_thread"></div>
<script type="text/javascript">
var disqus_shortname = 'anotherdatum';
var disqus_identifier = 'branding.html';
var disqus_url = 'https://anotherdatum.com/branding.html';
(function() {
var dsq = document.createElement('script'); dsq.type = 'text/javascript'; dsq.async = true;
dsq.src = '//anotherdatum.disqus.com/embed.js';
(document.getElementsByTagName('head')[0] || document.getElementsByTagName('body')[0]).appendChild(dsq);
})();
</script>
<noscript>Please enable JavaScript to view the comments.</noscript>
</div>
</div>
</article>
</main>
<!-- TODO : Body class -->
<div id="body-class" style="display: none;" class=""></div>
<footer id="footer">
<div class="social">
<a href="https://il.linkedin.com/in/yoelzeldes">
<span class="fa-stack fa-lg">
<i class="fa fa-circle fa-stack-2x"></i>
<i class="fa fa-linkedin fa-stack-1x fa-inverse"></i>
</span>
</a>
<a href="https://github.com/yoel-zeldes">
<span class="fa-stack fa-lg">
<i class="fa fa-circle fa-stack-2x"></i>
<i class="fa fa-github fa-stack-1x fa-inverse"></i>
</span>
</a>
<a href="https://www.facebook.com/yoel.zeldes">
<span class="fa-stack fa-lg">
<i class="fa fa-circle fa-stack-2x"></i>
<i class="fa fa-facebook fa-stack-1x fa-inverse"></i>
</span>
</a>
<a href="https://twitter.com/YZeldes">
<span class="fa-stack fa-lg">
<i class="fa fa-circle fa-stack-2x"></i>
<i class="fa fa-twitter fa-stack-1x fa-inverse"></i>
</span>
</a>
</div>
<div class="inner">
<section class="credits">
<span class="credits-theme">Have a look at <a href="https://github.com/yoel-zeldes/yoel-zeldes.github.io/tree/source">the source code</a> of this blog.</span>
</section>
</div>
</footer>
</section>
<script src="https://ajax.googleapis.com/ajax/libs/jquery/3.4.1/jquery.min.js"></script>
<script type="text/javascript" src="https://anotherdatum.com/theme/js/script.js"></script>
<!-- Global Site Tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=UA-83684090-1"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'UA-83684090-1', { 'anonymize_ip': true });
</script>
<script type="text/javascript">
var disqus_shortname = 'anotherdatum';
(function () {
var s = document.createElement('script'); s.async = true;
s.type = 'text/javascript';
s.src = '//' + disqus_shortname + '.disqus.com/count.js';
(document.getElementsByTagName('HEAD')[0] || document.getElementsByTagName('BODY')[0]).appendChild(s);
}());
</script>
</body>
</html>