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weibull-adstock
weibull-adstock PublicModeling adstock in media mix modeling using Weibull transformations.
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bayesian-mmm
bayesian-mmm PublicIn this paper we researched the accuracy, usability and utilisation of prior knowledge in Bayesian time series for Marketing Mix Modeling.
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mta-calibration-through-conversion-lift
mta-calibration-through-conversion-lift PublicIn this research paper, we used Google and Facebook conversion lift studies to calibrate our Multi-Touch Attribution results from Google Ads Data Hub (ADH). We assessed the feasibility of these con…
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Spoon-Knife
Spoon-Knife PublicForked from octocat/Spoon-Knife
This repo is for demonstration purposes only.
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