| FLO RFM Analysis |
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Segmenting the customers of FLO, an online shoe store, wants to make sense according to these segments. It will be designed accordingly and will be created according to this particular clustering. FLO, Wants to determine marketing strategies according to these segments.
- master_id : Unique Customer Number
- order_channel : Which channel of the shopping platform is used (Android, IOS, Desktop, Mobile)
- last_order_channel : The channel where the most recent purchase was made
- first_order_date : Date of the customer's first purchase
- last_order_channel : Customer's previous shopping history
- last_order_date_offline : The date of the last purchase made by the customer on the offline platform
- order_num_total_ever_online : Total number of purchases made by the customer on the online platform
- order_num_total_ever_offline : Total number of purchases made by the customer on the offline platform
- customer_value_total_ever_offline : Total fees paid for the customer's offline purchases
- customer_value_total_ever_online : Total fees paid for the customer's online purchases
- interested_in_categories_12 : List of categories the customer has shopped in the last 12 months
| FLO Customer Segmentation |
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