- Creating a weighted multidimensional UX/CSat instrument that enables analysts and marketeers to deep dive into scores on underlying dimensions or changes in UX/CSat, while brief enough for on-site VoC tooling (leveraging factor analysis and multiple regression) View slides as PDF
- How to leverage facebook ads’ ML to optimize on actual affiliate marketing leads instead of ad clicks or page landings. As most marketeers will know, running facebook(/instagram) ads directly towards your affiliate link (cloaked or open) can result in a ban. And probably rightfully so keeping UX in mind. This makes it a lot harder to correctly optimize facebook ads and targeting than it is for google ads. I have noticed that this causes a lot of affiliate marketeers to either allocate their resources exclusively towards google ads, or to use ad click (or page landings) as a proxy for leads (/affiliate link clicks) to optimize their facebook ads on. So I want to share here the way I have been doing it. Please no that this entirely separate from my employment at facebook and is in no way endorsed by facebook or any of their representatives. View Full Desciption
- Clickstream analytics suite (Webtrekk/mapp Intelligence) Tag generator tool for Campaigntracking. Create the complete tagged URLs (URL+mediacodes) for Webtrekk Analytics with dropdown selection lists (XLS). Dropdown lists (data validation) to create the full string (URL + mediacode). With built in 'seperator checker' (counts and validates the amount of seperators in your final taggedn URL), 'parameter minimum checker', and some other small checks. View slides as PDF
- Analytical framework for predicting the amount of reduction in Calls (to Customer Support) over time due to a UI redo. (This framework is adapted to contain only aggregated (high-over) data, calculations built on top of the framework are not and will not be included on github for UWV privacy considerations) View slides as PDF