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docs: reference A/B testing doc from impression data how-to
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thomasheartman committed Feb 10, 2022
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Expand Up @@ -7,7 +7,7 @@ import ApiRequest from '@site/src/components/ApiRequest'
Placeholders in code samples below are delimited by angle brackets (i.e. `<placeholder-name>`). You will need to replace them with the values that are correct in _your_ situation for the code samples to run properly.
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Unleash allows you to gather [**impression data**](../advanced/impression-data.md) from your feature toggles, giving you complete visibility into who checked what toggles and when. What you do with this data is entirely up to you, but a common use case is to send it off to an aggregation and analytics service such as [Posthog](https://posthog.com/) or [Google Analytics](https://analytics.google.com/).
Unleash allows you to gather [**impression data**](../advanced/impression-data.md) from your feature toggles, giving you complete visibility into who checked what toggles and when. What you do with this data is entirely up to you, but a common use case is to send it off to an aggregation and analytics service such as [Posthog](https://posthog.com/) or [Google Analytics](https://analytics.google.com/), either just for monitoring purposes or to facilitate [A/B testing](../topics/a-b-testing.md).

This guide will take you through everything you need to do in Unleash to facilitate such a workflow. It will show you how to send data to Posthog as an example sink, but the exact same principles will apply to any other service of the same kind.

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