Add Windows MSI to the release

[pjanotti]

Add Windows MSI installers to otelcol and otelcol-contrib. The installers follow the behavior described at open-telemetry/opentelemetry-collector#10043 (comment).

Fixes #157

Some notes about this change:

• The GH runner needed to be upgraded to ubuntu-22.04 in order to install the latest msitools/wixl. On the previous version the support to CustomAction seems to be broken.
• The windows-installer.wxs and opentelemetry.ico are duplicated on the otelcol and otelcol-contrib folders, they are exactly the same. I will look at generating at least the wxs either in this repo or by adding it as an option to the builder, to avoid this duplication.
• I'm not adding tests to the MSIs at this time, however, it is desirable to at least do a smoke tests for all packages. I will raise this issue separately.

Tests:

• I manually tested the MSIs using the defaults and some combinations of INSTALLDIR and COLLECTOR_SVC_ARGS
• If you want to test the MSIs you can use the temporary artifacts from below:
  • otelcol
  • otelcol-contrib

[pjanotti]

After reviews, please squash when merging: I had to use CI to test various steps and there is no need to keep that history.

[MovieStoreGuy]

I didn't realise you could directly use the pro version, interesting.

[jpkrohling]

I'll try to get a Windows machine to try this out. If I can't, I'll merge this as is. Thank you, @pjanotti!

[jpkrohling]

This was an interesting exercise: I installed Windows 11 in a VM on Gnome Boxes with an ISO downloaded from Microsoft, and after the rather painful setup (compared to Linux), I was able to install the MSI that I generated on my Fedora (hint: you might need the msitools package).

I'm not sure how to assess whether it's working, but I was able to confirm that the service is in the "Running" state on the services list. I wasn't able to figure out where the logs are, but I think I have enough evidence showing that the installation itself works.

[mx-psi]

I believe this is making the v0.102.0 release fail (example: https://github.com/open-telemetry/opentelemetry-collector-releases/actions/runs/9366469950/job/25784153242) with

  ⨯ release failed after 1m44s               error=msi: exec: "wixl": executable file not found in $PATH: 

[pjanotti]

Thanks @mx-psi - it seems that I need to add the wixl tool at least to ./.github/workflows/base-release.yaml the original PR just added it to ./.github/workflows/base-ci-releaser.yaml

[mx-psi]

Redo over at #572