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Move Illustration brand guidance principles to Images page
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aduth committed Jan 29, 2021
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22 changes: 0 additions & 22 deletions docs/brand.md
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Expand Up @@ -108,25 +108,3 @@ Taglines help to create a continued, consistent brand messaging. Login.gov has c
**"The public's one account for government."**

This tagline is meant to be used alongside our logo and other marketing materials to simply describe our program.

## Illustration

### Principles

#### Be useful

Illustration provides context, adds clarity, builds consistency, and lead users to their next step. Ultimately, any illustration should provide a deeper understanding of the application or brand.

#### Be consistent

Being consistent in illustration means considering details of a single illustration, as well as looking at the body of illustration work as a whole. Consistency speaks to quality: of the illustration and of the product it represents.

#### Be focused

Illustration is most effective when it is precise in choosing a single message to deliver. With every narrative that is built there needs to be a focal point, a hierarchy of elements that contribute to the single, pointed message. With every illustration, we ask ourselves “what are we trying to say?”

<div class="grid-row grid-gap">
<img src="{{ site.baseurl }}/assets/img/illustrations/security-key.svg" role="img" alt="Security key illustration" class="display-block grid-col flex-auto flex-align-center">
<img src="{{ site.baseurl }}/assets/img/illustrations/fail.svg" role="img" alt="Failure illustration" class="display-block grid-col flex-auto flex-align-center">
<img src="{{ site.baseurl }}/assets/img/illustrations/id-confirm.svg" role="img" alt="Confirmed identification illustration" class="display-block grid-col flex-auto flex-align-center">
</div>
20 changes: 17 additions & 3 deletions docs/images.md
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Expand Up @@ -7,11 +7,25 @@ redirect_from: /accessibility/policies/

## Illustrations

Login.gov uses illustration to provide context, add clarity, build consistency, and lead users to their next step.
### Principles

**Example:**
#### Be useful

![Screenshot of illustration on secure.login.gov]({{ '/post-images/accessibility/decorative-illustration.png' | relative_url }})
Illustration provides context, adds clarity, builds consistency, and lead users to their next step. Ultimately, any illustration should provide a deeper understanding of the application or brand.

#### Be consistent

Being consistent in illustration means considering details of a single illustration, as well as looking at the body of illustration work as a whole. Consistency speaks to quality: of the illustration and of the product it represents.

#### Be focused

Illustration is most effective when it is precise in choosing a single message to deliver. With every narrative that is built there needs to be a focal point, a hierarchy of elements that contribute to the single, pointed message. With every illustration, we ask ourselves “what are we trying to say?”

<div class="grid-row grid-gap">
<img src="{{ site.baseurl }}/assets/img/illustrations/security-key.svg" role="img" alt="Security key illustration" class="display-block grid-col flex-auto flex-align-center">
<img src="{{ site.baseurl }}/assets/img/illustrations/fail.svg" role="img" alt="Failure illustration" class="display-block grid-col flex-auto flex-align-center">
<img src="{{ site.baseurl }}/assets/img/illustrations/id-confirm.svg" role="img" alt="Confirmed identification illustration" class="display-block grid-col flex-auto flex-align-center">
</div>

### Accessibility Guidance

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