Data Wrangling, Data Visualization, Data Cleaning
Telco Customer Churn Analysis.
The aim of this analysis is to answer the following questions
- Demographic: a. Which 2 demographics have proven to be the most popular with the telco brand? b. If the marketing team wanted to increase customer retention, to whom should they target their advertisements to?
- Services: a. Which 3 services are contributing to a higher monthly charge and resulting to customers churning? (Use visualizations in explaining your analysis) b. If the telco was to offer Phone as a standalone service, which type of contract would encourage customer retention?
- Payment: (Use visualizations in explaining your analysis) a. If the company was to streamline all its services into 3 bouquet packages, what monthly prices will be appropriate for the following packages to keep customers from churning: i. Basic ii. Plus iii. Premium b. Should the company strictly go paperless