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Applied Statistical Learning, A/B testing with Marketing Analytics, Data Analytics for Business Intelligence

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Applied Analytics

  1. Data Analysis and Decision Making: Identifying bottlenecks in Chicago O'Hare airport's operations through combined effects of weather and flight patterns.
  2. Applied Data Analytics: Building a 5-year roadmap for intelligent Human Resource Management tool based on predictive capability gauged through employees' socio-economic factors.
  3. Marketing Analytics: AB-testing to understand the smart-watch usage trends within student control groups. Identified 5 clusters and proposed marketing strategy for each cluster based on consumer preferences and behavior.

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Applied Statistical Learning, A/B testing with Marketing Analytics, Data Analytics for Business Intelligence

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