Recommendation System for User and Business Establishment

Setting up a new business is an investment in terms of time as well as money. Many factors influence the success of the business, like the kind of business you want to setup, the location, the budget and the added services. Basically, the entrepreneurs focus on minimizing the risk factors. Demographics is one of the most important factors to consider when setting up the business. After all “You can’t do business in a brick and mortar store without the presence of customers, and proximity to customers is as elemental to a brick-and-mortar store as air, food and water are to each of us as human beings”. Population, customers’ interests, budget and thus business success rate changes based on the location. This project considers such factors influencing the business success and provides an application that entrepreneurs can utilize to decide the appropriate location and add-on services to the business to achieve success. By applying different algorithms for each use case, this project provides the users with “ the varied recommendations systems depending upon the categories they choose. Consider a use case where a business owner wants to establish a new Indian Restaurant. For this, he will first need to analyze appropriate location where people tend to eat out and then analyze what other services they appreciate. Another example would be to open a real estate business which will be most profitable if owner decides to set up near some school as there would be lot of international students looking for housing facilities. Similarly a healthcare center might be more successful if they provide facility on weekends or late nights. These all use cases consider the recommendation model as a base for coming up with the final decision.” Promotions, people, places, and prices are the elements that make a business more “ strategic in terms of management. Promotion refers to marketing about the products or to sell the products or services. Promotion is to promote your business or products. People refer to users of the products/services or the customers. Prize refers to the amount you charge for your products or services. Lean startup is all about this methodology. It does not make sense to start a business that is not in demand. To understand the customer needs, to hit the right crowd, to decide upon the correct location for your business are very important and is one of the smartest way to do business. The project is based on making such smart recommendations that help you decide what is needed to start your business.” Various data mining techniques such as clustering and predictive analysis are used for “ analyzing the demographic data like user reviews, ratings, and location-based data for a business. This analysis is then used to make content-based as well as collaborative-based recommendation.