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Excel_Sales_And_Finance_Analytics

sales and finance

Welcome to my GitHub repository, This repository includes comprehensive project focused on Sales and Finance Analytics, demonstrating my ability to handle real-time business requirements using advanced Excel techniques.

Project Objective:

Expertise a comprehensive sales and financial report analysing AtliQ Hardware's market performance for the years 2019, 2020, and 2021, furnishing valuable insights for informed decision-making.

Project Breakdown:

Sales Analysis: Conducted a comprehensive analysis, examining yearly trends, customer contributions, market segmentation, product performance, and divisional breakdowns to facilitate strategic decision-making. Finance Analysis: Developed key financial metrics and integrated them into a comprehensive Profit and Loss statement to enhance decision-making capabilities.

📈 Sales Analytics

Key Components:

ETL Process:

Extracted, transformed, and loaded data using Power Query to connect data from diverse sources.

Data Cleaning:

Ensured data accuracy and usability by identifying and correcting inaccuracies in Power Query.

Report Planning:

Designed business reports, focusing on components such as net sales, year, division, country, and region.

Data Modeling:

Connected various datasets by establishing relationships and understanding fiscal year concepts.

data model

Customer Net Sales Performance Report:

Created using Pivot Tables and DAX formulas like CALCULATE().

Conditional Formatting:

Applied to highlight important data, identify trends, and improve data readability.

Market Performance Reports:

Developed reports to analyze market-wise performance vs. targets.

SOME DAX-FORMULAS USED TO FIND THE CUSTOMER NET SALES PERFORMANCE AND MARKET PERFORMANCE vs. TARGET

  1. Net Sales : SUM(fact_sales_monthly[net_sales_amount])
  2. Net Sales 2019 : CALCULATE ([Net Sales], dim_date [FY year] = "2019")
  3. Net Sales 2020 : CALCULATE ([Net Sales], dim_date [FY year] = "2020")
  4. Net Sales 2021 : CALCULATE ([Net Sales], dim_date [FY year] = "2021")
  5. 2021 vs 2020 : DIVIDE([Net Sales 2021]. [Net Sales 2020).0)
  6. 2021-Target : [Net Sales 2021]-[Target 21]
  7. 2021-Target% : DIVIDE([2021-Target]. [Net Sales 2021].0)

Business Reports Created:

  1. Top 10 Products top 10 products based on the percentage increase in their net sales from 2020 to 2021.

top10

2 Division Report: Generate a "Division" report to present the net sales data for 2020 and 2021, along with the growth percentage.

dlevel

  1. Top 5 and Bottom 5 Products top 5 and bottom 5 in terms of quantity sold.

topbottom

  1. New Products Launched in 2021 new products that Atliq began selling in 2021.

newproduct

  1. Top 5 Countries top 5 countries in terms of net sales in 2021.

top5

📊 Finance Analytics

finance

Finance Analytics Project Highlights:

Understanding P&L Statements:

Learned the significance of Profit and Loss (P&L) statements in organizational financial health.

COGS and Gross Margin:

Gained in-depth knowledge of Cost of Goods Sold (COGS) and how to calculate Gross Margin and Gross Margin Percentage.

Data Modeling in Power Pivot:

Integrated financial data into the data model using Excel Power Pivot.

DAX Formulas:

Created DAX formulas to compute Gross Margin and Gross Margin Percentage accurately.

Report Creation:

Developed comprehensive P&L statements by fiscal year and fiscal month, enabling detailed financial analysis.

SOME DAX-FORMULAS TO FIND THE P & L STATEMENT BY FISCAL YEAR AND FISCAL MONTH

  1. COGS : SUM(fact_sales_monthly[total_cogs])
  2. Gross Margin : [Net Sales]-[COGS]
  3. GM% : DIVIDE([Gross Margin). [Net Sales].0)

Business Reports Created:

  1. P & L Statement by market

PLBYMARKET

  1. GM% By Quarters

GMBYQ

🛠️ Tools and Technologies Used

  1. Excel: Advanced features including Power Pivot and Power Query. 2 DAX: Formulas for data analysis and reporting. 3 Power Query: For ETL processes and data cleaning.

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