Welcome to my Accenture Data Analytics and Visualization Internship project! I'm thrilled to share my journey of working on a project for our client - Social Buzz, a dynamic social media and content creation platform. Throughout this internship, I've had the exciting opportunity to analyze our client's content performance and provide valuable insights based on data analysis.
About the Client
| Client | |
|---|---|
| Name | Social Buzz |
| Industry | Social media & content creation |
| Established | 2010 |
| HQ | San Francisco |
| Employees | 250 |
Objectives - To start engagement with Social Buzz, Accenture is running a 3 month initial project in order to prove to them that we are the best firm to work with. They are expecting the following:
- An audit of their big data practice
- Recommendations for a successful IPO
- An analysis of their content categories that highlights the top 5 categories with the largest aggregate popularity
Objective: My goal was to analyze content categories and determine the top 5 categories with the highest popularity based on reaction scores.
Steps Taken
- Cleaned the provided datasets: Reaction Types, Reactions, and Content.
- Merged the datasets to create a comprehensive dataset.
- Identified the top 5 performing categories based on total reaction scores.
Objective: To choose data visualizations that effectively tell the story of our client's content performance.
Steps Taken
- Reviewed data analysis results to uncover key insights.
- Selected appropriate data visualizations to convey insights clearly.
- Created a professional PowerPoint presentation outlining key findings and recommendations.
Objective: Deliver a concise and informative presentation to our client and internal team members.
Steps Taken
- Reviewed data analysis results and selected impactful visualizations.
- Recorded a <10 minute video presentation to deliver the insights to the client and team members.
This internship journey has been an incredible learning experience, allowing me to apply data analytics and visualization skills in a real-world setting. I'm grateful for the opportunity to contribute to our client's success and to grow both personally and professionally during this internship at Accenture.