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Explore omnichannel marketing and how a company can optimally allocate their budget across marketing channels to maximise sales using the VAR model.

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Budget Reallocation

For the individual coursework, you are required to apply at least one method/model to a dataset of your own choice in order to solve a particular retail/marketing problem or demonstrate a retail/marketing opportunity.

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Explore omnichannel marketing and how a company can optimally allocate their budget across marketing channels to maximise sales using the VAR model.

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