Have you ever had to look up data from one application and update another system?
There are many scenarios where people copy and move data between systems. Sometimes, "swivel chair activities" can occur, which can result in human errors.
Organizations add customers all the time, and we can do this and update their information within the Customer Relationship Management (CRM) system. Customer information such as key contacts, email, phone, address, website, and social media information is looked up using websites such as Hoover, D&B, and so on and kept updated.