An Analysis of the world unicorn companies

Introduction

1000 Unicorns across 44 countries with a total market valuation of $3,307bn.

According to cbinsights

A unicorn company, or unicorn startup, is a private company with a valuation over $1 billion. Variants include a decacorn, valued at over $10 billion, and a hectocorn, valued at over $100 billion

Objective Statment

• Get insights into the number of unicorns around the world
• Which country of the world has the most unicorns
• Which industry dominates with the highest market valuation
• Potential rising industry for investment

Methodology

Source Data - cbinsights

Data Preparation / Data Cleaning

Power BI, Power Query

Findings

• Despite the devastating economic effects of the covid-19 global pandemic in 2020, 110 startups attained the unicorn status, with 2021 beinng the year with the highest number, as 570 startups from around the world became unicorns.

• The USA leads as the country with the most unicorns, followed by China and India.

• With a market valuation of $738bn, fintech industry dominates the market, while internet, software and services, ecommerce and artificial intelligence follows suit.

• USA has a total of 98 fintech startups, United Kingdom 23, India 14, China 8.

• China, however is the leading counry for ecommerce, having a total of 31 startups. USA dominates in artificial intelligence, fintech, health, internet, software and services.

• Bytedance, located in China with a market valuation of $140bn ranks first on the unicorn list, its industry being artificial intelligence.

• Others include in ascending order

  SpaceX, USA. $140bn
  Stripe, USA. $100bn
  Klarna, Sweden. $45bn
  Epic Games, USA. $42bn
  
  

• Other notable industries worth mentioning include Cybersecurity, supply chain, data management and analysis which respectively has a market valuation above $100bn.

• 2022 seems to be a promising year, as 47 startups have already being elevated to unicorns -

Hence we do hope to see more innovations and solutions in the year 2022

Recommendations and Conclusions

• With 5 startups already declared unicorns in 2022, this year promises to see more startups than the previous year.
• Fintech and internet software are expected to see more rapid growth rate.
• Edtech industry also seems promising in the nearest future, with the rise of online schools across different countries.
• Investors looking to invest in edtech and health will get the return on investment (ROI), but this might come at a slow pace.
• For quick ROI however, fintech, others(Automobile), artificial intelligence (AI), cybersecurity are possible areas of investment.

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