ml-in-marketing-sales This repo supports the articles found below: Getting Started with Clustering: A Beginner's Guide, at Bits, Bytes, and Bots by Natasha & Jeannine How to Use Clustering in Your Marketing Strategy, at Bits, Bytes, and Bots by Natasha & Jeannine The Role of Machine Learning in Customer Segmentation, at Bits, Bytes, and Bots by Natasha & Jeannine Social Media Data: An Ideal Tool for Measuring Brand Health and Predicting Sales?, at Bits, Bytes, and Bots by Natasha & Jeannine