Merge c1ed201 into 0a0a84f

README.md

@@ -30,7 +30,7 @@ If this is too abstract, consider these applications:
  - Understanding how frequently a patient may return to a hospital. (Alive = visiting. Die = maybe the patient moved to a new city, or became deceased.)
  - Predicting individuals who have churned from an app using only their usage history. (Alive = logins. Die = removed the app)
  - Predicting repeat purchases from a customer. (Alive = actively purchasing. Die = became disinterested with your product)
- - Predicting the lifetime value of your customers
+ - Predicting the lifetime value of your customers.
 
 ### Specific Application: Customer Lifetime Value