Update cta.rst

administrator/configuration/cta.rst

@@ -34,24 +34,38 @@ by CampaignChain to your new Channel. You will need this ID in the next step.
 ------------------------
 
 2.1 Directly within HMTL Source Code
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
 
-If you own the channel you plan to include and you have full control to directly manipulate the HTML source, you can include a JavaScript file provided by CampaignChain an all of you pages.
+If you own the Channel you plan to include and you also have full control
+to directly manipulate the HTML source, then you can include a JavaScript file
+provided by CampaignChain an all of your Channel's pages.
 
 The file is named *campaignchain_tracking.js* and once you have it included, it
 will take care of sending all the information for tracking CTAs to your
 CampaignChain instance.
 
-Include the file by adding the code below to your channel, ideally right before 
-the closing body element (i.e. *</body>* element) and make sure that it appears 
-on all pages of the Channel.
+Include the file by adding the code mentioned below to your channel, ideally 
+right before the closing body element (i.e. *</body>* element) and make sure that
+it appears on all pages of the Channel.
 
 2.2 Use Google Tag Manager
+~~~~~~~~~~~~~~~~~~~~~~~~~~
 
-Rather than waiting months for site code updates of channels you not own or that are not controlled by you, Google Tag Manager (GTM) lets you launch new tags with just a few clicks. The GTM provides container snippet, a small piece of JavaScript and non-JavaScript code that you paste into your pages once. Google Tag Manager than allows you to create a new 'Custom HTML Tag' at the GTM web interface *https://tagmanager.google.com*. Paste the CampaignChain tracking code into the 'HMTL' section. Make sure the event is fired on all pages. The last step is publish your new tag in GTM. 
+In case you can't access the Channel or instead of waiting months for someon else
+to update the code of a Channel, Google Tag Manager (GTM) comes to the rescue. It 
+lets you launch new tags with just a few clicks. GTM supports container snippets,
+a small piece of JavaScript or non-JavaScript code that it includes into your pages.
+
+Google Tag Manager allows you to create a new *Custom HTML Tag* at the `GTM Web 
+interface`_. Paste the CampaignChain tracking code into the *HMTL* section. Make 
+sure the event is fired on all pages. The last step  is to publish your new tag in
+GTM. 
 
 2.3. The CampaignChain Tracking Code
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
 
-Independently from placing the tracking code diretly to the HTML source or using GTM, here is how the JavaScript looks like:
+Independently from placing the tracking code diretly to the HTML source or using GTM,
+here is how CampaignChain's JavaScript tracking code looks like:
 
 .. code-block:: html
 
@@ -65,3 +79,5 @@ installation, e.g. *http://www.example.com/bundles/campaignchaincore/js/campaign
 
 Next, replace ``[CAMPAIGNCHAIN CHANNEL TRACKING ID]`` with the ID generated by
 CampaignChain for your channel.
+
+.. _GTM Web interface: https://tagmanager.google.com