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Evaluate Magist as a strategic partner for Eniac's Brazilian expansion. Use SQL to analyze growth, tech accessory sales potential, delivery times, and customer satisfaction in Magist's database.

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Data-Analysis-with-SQL

Task

To evaluate Magist as a partner for strategic expansion to Brazil based on their database with the help of SQL.

Overview

Eniac is exploring an expansion to the Brazilian market with the help of a local third-party SaaS company, called Magist. We get a limited glimpse of Magist's database.

Context

Eniac is an online marketplace specializing in Apple-compatible accessories. It was founded ten years ago in Spain and has since grown and expanded to other neighboring countries.

In addition to offering a wide catalog of products at competitive prices, Eniac provides friendly and professional tech support and consultation to its customers.

Challenge:

How to scale up to a major business player without losing the human side of the business, which is Eniac's emblem?

Approach

Evaluate Magist on the following criteria:

  1. As a standalone company - is the company growing?
  2. As a partner for selling high-quality tech accessories
  3. Delivery times
  4. Customer satisfaction

Deliverables

5 minute PowerPoint presentation found here to the Board of Directors, that summarizes the findings and suggests a course of action. SQL code is found here.

SQL Files

  1. Exploration of the database
  2. Business Questions
  3. Further exploration of the database (ex.: irregularities)

Skills & Tools

  1. SQL Proficiency
  2. Data Extraction and Data Analysis
  3. Data Visualization
  4. Market Research

About

Evaluate Magist as a strategic partner for Eniac's Brazilian expansion. Use SQL to analyze growth, tech accessory sales potential, delivery times, and customer satisfaction in Magist's database.

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