Thoughts for Podcast with DCR in Depth
Important: If we don't want to pay ads to distrute content to eyeballs, we have to do the work by interacting with it - giving likes, leaving comments and re-sharing the content!
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video creation takes 80% energy, but only 20% of spent energy creates value (distribution of content to eyeballs)
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20% of energy invested into distribution to different channels will create 80% value (distribution of content to right channels with increase consumption of the content
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Said differently: Content is the King, distribution is the Queen
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Imagine having a company and not sharing or liking its products or services with friends! Or not asking your friends to leave Google Review if they liked the service/product!
- Decred Journal — August 2020, @RichardRed - 476 claps, 0 comments
- Decred, Mining Market Mechanics, @Checkmate - 375 claps, 0 comments
- Decred Journal — July 2020, @RichardRed - 228 claps, 0 comments
- Decred Journal — June 2020, @RichardRed - 219 claps, 1 comment
- August's issue of Decred Journal, has 27 RT, 61 likes
- New episode of Decred in Depth - Sep 15 has 18 RT, 41 likes
- Release of Decred v1.5.2, Aug 28 has 50 RT, 110 likes
- July's issue of Decred Journal, Aug 7 has 21 RT, 56 likes
- New episode of Decred in Depth, Aug 2 has 22 RT, 46 likes
- $DCR/$USDT paid available on Binance, Jul 30 has 15 RT, 62 likes
Majority (80%) of the effort is to create the content. But if we leave it only on Youtube, and we don't like+comment every single video, we are leaving money on the table.
What to do:
- upload the video to multiple video portals
- extract audio; publish to multiple podcast portals
- transcript is already done by Exitus; publish it on Medium; Publish0x; extract important points -> create a Tweetstorm; repurpose the Tweetstorm and publish it on Quora in form of answers. Every month we can create a Question "What happened in Decred in Aug 2020?"
- re-code to video, add one static image and publish it on Youtube (and other portals)
- transcribe most important points and create a Tweetstorm
- use this tweetstorm and re-publish it on Medium and publish0x platforms
- repurpose the tweetstorm and use it for Quora
- 45-50 claps on every article for important accounts (Decred, Check, PermabullNino, Decred in Depth, Decred Drive, ..) [required]; comment [optional]
- do understand that only content which is read and liked is being pushed to more eyeballs; simple as that
- follow key accounts -> official Decred accounts, Checkmate, PermabullNino, ..
- For content transcribed from podcasts or videos -> Always include first paragraph -> Decred's pitch! Think about new viewers who don't know Decred yet.
- We need to post also positive messages; People did DM me positively about withDecred.org launch, but nobody wrote it also publicly. Then when new people are lurking around, they only see trolls and negative feelings.
- To put this in context: Imagine you have a restaurant business. Half of the people come to the chef to thank him for the great food, but nobody leaves a Google Maps review. Only trolls or unhappy people. Then when you are searching for restaurant on Google Maps, you won't go this place, because you mostly see negative reviews and 2 stars ratings!
- We need to start reporting trolls on Reddit (there is a function to do that!) and start blocking them more promptly. I am all for open communication, but there are accounts who just seek to damage Decred. Reddit moderators know about these accounts. Let's put a stop to it!
- Hard to understand people's feelings because you don't know people when you join, they don't use emojis; it's hard to tell who is being sarcastic or
- There are no "Rules" which new person can read. Let's not slash newcomers.
- If we don't want newcomers on Matrix, let's channel them to Discord and Telegram
- Put Decred into perspective - compare DAO size, compare governance model, compare how much of tx are being mixed, compare DEX. (Many) People don't derive own conclusions, they consume what you show them.
- Potential monthly content: compare developer activity with other projects. There is account on Twitter that does all the stats, we just need to create article/podcast/tweetstorm/reddit post with these stats. https://twitter.com/coincodecap/status/1307258131550892032
- I don't know all platforms!
- How we can raise interest By Millenials/GenZ? Eg. we can write "Investment thesis for Millenials/GenZ". I already have some ideas, feel free to reach out to me! (@pavel)
- Who can reach out to micro-influencers on TikTok / Snapchat? Look at what they did with Doge
- I don't even pay attention to accounts on Twitter who post "Nobody understands.", "Few..", "$LINK to the moon", "$XRP to the moon", etc.
- Do NOT act like these people.
- Look what people are interested in and "connect with them" through these topics. When they ask you, then talk about Decred.
- DM people on Twitter or Reddit if you like what they are saying. Connect with them on one-to-one level
- Listen to this podcast with community leaders from Australia -> it's exactly how they grow community in Australia https://open.spotify.com/episode/3ukdqRyjrkreyCnW4Zd5Ce?si=jThxLYvEQl-USh0nGpuDVw
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Created with several goals in mind:
- Content for newcomers to learn about Decred and have easy "buy here" button
- Easy to replicate growth model: I read about Decred on withDecred website. Then I bought, then I learned more. How I can explain Decred to my friends? Raise their interest and send them to website! They can/will repeat this process. We don't need to make people "experts in Decred", let them replicate this simple process!
- We can track user behaviour .. we can based next decisions based on objective data
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Watch out for https://withDecred.org/win
- button create ticket
- loading indicator -> show pitch!
- QR code + pitch
- Repurpose individual articles into Tweetstorms - they are easier to consume
- Repurpose articles and publish on publish0x platform
- Create podcast -> read those articles (1 podcast - 1 article)
- Build relationships with good people and later ask them to share @withDecred (eg. @notsofast, @cburniske, @MustStopMurad, ..)
So what's stopping you from doing metioned metioned activities?
Objection: I don't want to register on Medium/Reddit/Twitter/publish0x, because I don't want to compromise my identity!
- Solution: Create a new free email on Protonmail.com (or any other platform) and use this account for this this purpose.
Objection: I don't have time to do this or I don't remember to do it consistently.
- Solution: Create a habit: every time you open Decrediton or Matrix, go and upvote/like all content that's new! (People spent incredible amount of time on social media or watching Nextflix; just nobody realizes it)
Objection: I don't want to support mentioned platforms!
- Solution: You are not supporting them. You are supporting Decred!
Quora.com has extremely good SEO and as such attracts a lot of people to their website. Cryptocurrencies* are a highly attractive and followed topics.
Quora.com ranks as 92th most visited website, worldwide with around 485M monthly visits. (source: SimilarWeb.com, https://www.similarweb.com/website/quora.com/)
486,000,000 monthly visitors, average spent time 3 minutes. Pages per visit: 2.06
Stats from SimilarWeb https://www.similarweb.com/website/quora.com/
Traffic stats
- 38.97% United States
- 17.05% India
- 6.31% United Kingdom
- 4.74% Canada
- 3.39% Australia
Quora: Most followed Topics
https://www.quora.com/topic/Cryptocurrencies - 430k+ followers
https://www.quora.com/topic/Virtual-Currencies - 289k+ followers
https://www.quora.com/topic/Bitcoin - 430k+ followers
https://www.quora.com/topic/Trading-in-Cryptocurrency - 33k+ followers
https://www.quora.com/topic/Digital-Currency - 80k+ followers
We can reach sizeable amount of people this way, look at screenshot from my account back from 2-3 years ago: 
There is opportunity to participate in the conversation and answer crypto-related and Decred related questions to grow awareness of Decred and its strengths.
I personally wrote content on Quora in cryptocurrencies* topics and I was able to get to Top10 writers for several topics - Bitcoin, Cryptocurrencies, Virtual Currencies and Blockchain (most followed crypto topics). Achieving such result helped get exposure to topics I wanted to write about and measurable traffic results were achieved (to goal was to generate traffic to a particular website).
My answers were also send in email digest to dozens of thousands of people, I think in summary my answers were sent to around 150,000 people via email (over a period of 3 months).
I already described on Reddit, how such results can be achieved
https://www.reddit.com/r/decred/comments/it0idm/decred_on_quora/g5gince/
Since this activity is reproducible, we can sponsor a good content writer who can invest his time to create valuable content on Quora and generate more awareness for Decred.
There are measurable results:
- User see view statistics of his answers
- Website traffic increase can be measured
- Discord and Telegram user growth is already being measured
Publishing portal focused solely on crypto. Clear target audience!
900,000 monthly visitors, average spent time 17 minutes. Pages per visit: 5.3
Stats from SimilarWeb https://www.similarweb.com/website/publish0x.com/
Traffic Stats
- US 13.77%
- Italy 8%
- Germany 7%
- France 7%
- UK 5%
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Launch withDecred on ProductHunt
- We need to prepare community, so when we publish the post, we need to get enough upvotes!
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There are people on Twitter with huge follower base, asking on weekly basis: "What did you ship last week?". I will add links to those profiles here when I find them.
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Create popular "Ask me anything" interviews. They can be later transcribed and published in text format “AMA Recap ZZZ.Finance with D’va” by zzz.finance https://link.medium.com/33D3q6uJaab
- Create a new channel on Discord+Matrix where we post all the content being publised.
- Publish there also older content which needs more likes + comments
- Then everybody should go through that content and like+comment+subscribe!
- Start re-purposing Exitus'es videos on mentioned platforms: podcasts, Medium, publish0x, monthly Tweetstorm sumarries
- Start re-purposing all Podcasts content - summarize and post Tweetstorms + Medium + publish0x; publish on Youtube
- Post every new content from every channel to new Discord+Matrix channel