Target customers with applicable promotions and treatment optimizations with this need-state segmentation model that analyzes thousands of customer attributes and behaviors, from demographics to spend and trip patterns.
Target customers with applicable promotions and treatment optimizations with this need-state segmentation model. Need State Segmentation model analyzes thousands of customer attributes and behaviors, from demographics to spend and trip patterns. Grouped and applied to the entire customer base, these attributes allow a company to identify granular segments of customers and target them with appropriate promotions. Key highlights from previous campaigns include personalization scaled to 90+ million customers with 20+ unique campaigns launched weekly and 20+ million messages sent weekly.
SKU: CUSSG-PS-TLC-AWS-001
AWS SageMaker: https://aws.amazon.com/marketplace/pp/prodview-fa2ysqijze4xw