Vrinda Store Data Analysis

Vrinda Store wants to create an annual sales report for 2022 so that Vrinda can understand its customers and increase sales in 2023.

Skills

• Microsoft Excel

Dataset

• Download the dataset from Google Drive.

Questions

• Compare the sales and orders using single chart.
• Which month got the highest sales and orders?
• Who purchased more - Men or Women?
• What are different order status in 2022?
• List top 10 states contributingto the sales?
• Relation between age and gender based on number of orders.
• Which Channel is contributing maximum to the sales?
• Highest selling category?

Dashboard

• See the dashboard from Google Drive.

Insights

• Women customers are more likely to buy products compared to men (~65%).
• The states of Maharashtra, Karnataka and Uttar Pradesh are the top 3 product buyers.
• The adult age group (30-49 yrs) is max contributing (~50%) and buys the most products.
• The maximum number of products customer orders from Amazon, Flipkart and Myntra channels.

Conclusion:

To improve sales of Vrinda Store, women customers of the age group (30-49 yrs) living in Maharashtra, Karnataka and Uttar Pradesh must be targeted by showing ads/offers/coupons available on Amazon, Flipkart and Myntra.