1 Competitor analysis

Alleenstaande vaders

Pros:

• Blocks fake email adresses
• 52% man, 48% women. This is about even
• Controls the data filled in by the user to make sure everyone is real

Cons:

• Soms features only work when having premium
• Weird registration questions, for example: how long is your hear?
• Only shows new people based on location
• Registering is hard with the capatcha, it takes a lot of time

OkCupid

Pros:

• A lot of diversity in the potential matches
• Shows people based on interests of the user
• Cheap premium features (5 euro)

Cons:

• Only available in English
• A lot of advertising

Badoo

Pros:

• Filter people on activity
• Send a chat request before being a match

Cons:

• Visitors, matches, messages and favorites are on the same page which makes it unclear and hard to find chats back.
• Minimum age range is 4 years, you have to search at least 18-22

Zoosk

Pros:

• Uses an algorithm to find the best possible matches

Cons:

• Almost all features cost money

Pepper

Pros:

• Only real profiles
• Upload photo and videos

Cons:

• You can only respond to messages with a membership

The ideal dating site

• Secure (no fake accounts)
• Matches based on personal preferences
• Fun to use, it should entertain the user
• A big scope of people to match with