Customer personality analysis helps a business to modify its product based on its target customers from different types of customer segments. For example, instead of spending money to market a new product to every customer in the company’s database, a company can analyze which customer segment is most likely to buy the product and then market the product only on that particular segment.
Customer Personality Analysis is a detailed analysis of a company's ideal customers. It helps a business to better understand its customers and makes it easier for them to modify products according to the specific needs, behaviors and concerns of different types of customers.People:
ID
: Customer's unique identifierYear_Birth
: Customer's birth yearEducation
: Customer's education levelMarital_Status
: Customer's marital statusIncome
: Customer's yearly household incomeKidhome
: Number of children in customer's householdTeenhome
: Number of teenagers in customer's householdDt_Customer
: Date of customer's enrollment with the companyRecency
: Number of days since customer's last purchaseComplain
: 1 if the customer complained in the last 2 years, 0 otherwise
Products:
MntWines
: Amount spent on wine in last 2 yearsMntFruits
: Amount spent on fruits in last 2 yearsMntMeatProducts
: Amount spent on meat in last 2 yearsMntFishProducts
: Amount spent on fish in last 2 yearsMntSweetProducts
: Amount spent on sweets in last 2 yearsMntGoldProds
: Amount spent on gold in last 2 years
Promotion:
NumDealsPurchases
: Number of purchases made with a discountAcceptedCmp1
: 1 if customer accepted the offer in the 1st campaign, 0 otherwiseAcceptedCmp2
: 1 if customer accepted the offer in the 2nd campaign, 0 otherwiseAcceptedCmp3
: 1 if customer accepted the offer in the 3rd campaign, 0 otherwiseAcceptedCmp4
: 1 if customer accepted the offer in the 4th campaign, 0 otherwiseAcceptedCmp5
: 1 if customer accepted the offer in the 5th campaign, 0 otherwiseResponse
: 1 if customer accepted the offer in the last campaign, 0 otherwise
Place:
NumWebPurchases
: Number of purchases made through the company’s websiteNumCatalogPurchases
: Number of purchases made using a catalogueNumStorePurchases
: Number of purchases made directly in storesNumWebVisitsMonth
: Number of visits to company’s website in the last month
https://cpa-mxyo.onrender.com/
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Most of the customers are university graduates.
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Most of the customers are living with partners.
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Those living alone have spent more than those living with partners.
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Most of the customers have only one child.
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Those having no children have spent more.
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Middle Age Adults, aged between 40 and 60, are famous age group category.
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Middle Age Adults are spending on average, more than the other age groups.
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Most of the customers are earning between 25000 and 85000.
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Those who are earning more are also spending more.