This GitHub repository hosts the Spotify User Conversion Project, where advanced machine learning techniques, including PCA, K-Means clustering, and logistic regression, are applied to enhance Spotify's conversion rates from free to premium. The project utilizes a Kaggle dataset to segment users and predict conversion probabilities, providing actionable insights for targeted marketing strategies aimed at boosting revenue. Explore the code, methodologies, and contribute to refining the approaches used!
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Hoffmannzz/Improving-Customer-Acquisition-for-Spotify
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