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OpenRTB v2.6-202303
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@hillslatt hillslatt released this 05 Apr 13:40
· 145 commits to main since this release
2.6-202303
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Learn about vigilant mode.

OpenRTB 2.6-202303 Features Include

  • Object: Refresh - The minimum exposure time, in seconds per view, that the (uninterrupted) ad creative will be rendered before refreshing to the next creative.
  • Object: RefSettings - Information on how often and what triggers an ad slot being refreshed.
  • ${AUCTION_IMP_TS} in Substitution Macros to signal the timestamp when an impression was fulfilled (e.g. when the ad is displayed) for use by platforms that cannot fire a notification as soon as an impression takes place.
  • New plcmt attribute in Object: Video to support updated values for digital video definitions
  • Deprecation of placement attribute
  • Added implementation guide
Assets 2