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_posts/2016-08-19-why-metadata-matters-more-than-ever-and-how-you-can-optimise-yours-for-reusability.md

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-<span class="drop"><a href="http://jats4r.org/wp-content/uploads/2016/08/stamp-e1471615950141.png" rel="attachment wp-att-728"><img class="alignleft size-medium wp-image-728" src="http://jats4r.org/wp-content/uploads/2016/08/stamp-300x284.png" alt="Good XML metadata is required to ensure discovery, exchange, and reusability of journal articles" width="300" height="284" /></a><br><span class="drop">W</span>hy is journal article metadata so darned sexy? To be clear, by ‘metadata’ we mean not only the actual metadata itself (the collective information about an article), but also the representation of that metadata in the <a href="http://jats.nlm.nih.gov">JATS XML standard</a>. As if this weren’t exciting enough, the main reason why metadata is increasingly a <a href="https://www.sspnet.org/?s=metadata">hot topic of conversation</a> in scholarly publishing is because in real and practical ways it is an article’s passport to key destinations in the scholarly publishing universe. The quality of XML metadata can mean the difference between an article traveling wherever it needs to and something closer to a ‘stay-cation’ at home. In this article we’ll talk about why XML metadata matters more than ever today, and what you can do to optimise yours for dissemination, discovery and reuse.
+<a href="http://jats4r.org/wp-content/uploads/2016/08/stamp-e1471615950141.png" rel="attachment wp-att-728"><img class="alignleft size-medium wp-image-728" src="http://jats4r.org/wp-content/uploads/2016/08/stamp-300x284.png" alt="Good XML metadata is required to ensure discovery, exchange, and reusability of journal articles" width="300" height="284" /></a>
+<span class="drop">W</span>hy is journal article metadata so darned sexy? To be clear, by ‘metadata’ we mean not only the actual metadata itself (the collective information about an article), but also the representation of that metadata in the <a href="http://jats.nlm.nih.gov">JATS XML standard</a>. As if this weren’t exciting enough, the main reason why metadata is increasingly a <a href="https://www.sspnet.org/?s=metadata">hot topic of conversation</a> in scholarly publishing is because in real and practical ways it is an article’s passport to key destinations in the scholarly publishing universe. The quality of XML metadata can mean the difference between an article traveling wherever it needs to and something closer to a ‘stay-cation’ at home. In this article we’ll talk about why XML metadata matters more than ever today, and what you can do to optimise yours for dissemination, discovery and reuse.</span>
 
 Consider the primary objective of a journal article, which is to have its contents disseminated as widely as possible so that it can be used by as many people in as many ways as possible, ultimately serving the larger goal of advancing science and humanities research.