add a link to concretely encouraging the buying

README.md

@@ -93,6 +93,6 @@ platform for knowledge sharing than twitter/mailing-list/gitter (or at least tha
 
 Thanks!!!
 =====
-We have kindly been awarded [IntelliJ IDEA](https://www.jetbrains.com/idea/) licences by [JetBrains](https://www.jetbrains.com/) to aid in the development of JCTools. It's a great suite of tools which has benefited the developers and ultimately the community. It's an awesome and inspiring company, **BUY THEIR PRODUCTS NOW!!!**
+We have kindly been awarded [IntelliJ IDEA](https://www.jetbrains.com/idea/) licences by [JetBrains](https://www.jetbrains.com/) to aid in the development of JCTools. It's a great suite of tools which has benefited the developers and ultimately the community. It's an awesome and inspiring company, [**BUY THEIR PRODUCTS NOW!!!**](https://www.jetbrains.com/store/#edition=commercial)
 
 JCTools has enjoyed a steady stream of PRs, suggestions and user feedback. It's a community! Thank you all for getting involved!