This repository includes the notebook of „Understanding Videos at Scale: How to Extract Insights for Business Research“, available at: www.sciencedirect.com/science/article/pii/S0148296320306445
Two versions are available:
- Understanding_Videos_at_Scale: A version, which is constantly updated
- Understanding_Videos_at_Scale_JBD_Submission_Version: The original version at time of submission
- McGranaghan, M., Liaukonyte, J., & Wilbur, K. C. (2022). How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift. Marketing Science. Available at: https://pubsonline.informs.org/doi/abs/10.1287/mksc.2021.1344.
- Yang, G., Zhang, Y., & Liu, H. (2024). Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services. Marketing Science. Available at: https://doi.org/10.1287/mksc.2023.0031.
- Rizzo, G. L. C, Berger, J., Angelis, M., & Pozharliev, R. (2023). How Sensory Language Shapes Influencer’s Impact. Journal of Consumer Research. Available at: https://academic.oup.com/jcr/advance-article/doi/10.1093/jcr/ucad017/7072465.
- Klostermann, J., Meißner, M., Max, A., & Decker, R. (2023). Presentation of celebrities’ private life through visual social media. Journal of Business Research, 156, 113524. Available at: https://www.sciencedirect.com/science/article/pii/S0148296322009894.
- Shachar, R., Muchnik, L, & Netzer, O. (2022). Sell me a story: On the role of conflict, and other story elements, in ads’ success (August 24, 2022). Available at SSRN: https://ssrn.com/abstract=4199334.
- Deng, S., Prasse, P., Reich, D. R., Dziemian, S., Stegenwallner-Schütz, M., Krakowczyk, D., ... & Jäger, L. A. (2022). Detection of ADHD based on Eye Movements during Natural Viewing. arXiv preprint arXiv:2207.01377. Available at: https://arxiv.org/pdf/2207.01377.pdf.
Please send us an email if you would like to add your paper to this list.