Innovation

Innovator's Dilemma

• The Innovator's Dilemma
• Clayton M. Christensen
• 1997
• full text PDF

Generally disruptive innovations were technologically straightforward, consisting of off-the-shelf components put together in a product architecture that was often simpler than prior approaches. They offered less of what customers in established markets wanted and so could rarely be initially employed there. They offered a different package of attributes valued only in emerging markets remote from, and unimportant to, the mainstream.