Non-metric-MDS-with-R

Short example of multidimensional scaling in R using plotly for visualization
The database I used is from the book "Marketing Research: An Applied Orientation" written by Naresh K. Malhotra

Results

Ressources

- Donald S. Tull, Del I. Hawkins Marketing Research: Measurement & Method Fifth Edition
- Naresh K. MALHOTRA Marketing Research: An Applied Orientation
- https://www.youtube.com/watch?v=-QproHZu4pU&index=1&list=LLWmYYHwcXGs3_MVQoCCEsBg