feat(llm): add a braze plugin to segment to debounce the identify tra…

…its and reduce the data points usage

.changeset/purple-ligers-stare.md

@@ -0,0 +1,5 @@
+---
+"live-mobile": minor
+---
+
+LLM - Add a Braze Plugin to segment to debounce the identify traits and reduce the data points usage

apps/ledger-live-mobile/src/analytics/BrazePlugin.tsx

@@ -0,0 +1,44 @@
+import {
+  Plugin,
+  PluginType,
+  UserInfoState,
+  SegmentEvent,
+  EventType,
+} from "@segment/analytics-react-native";
+import isEqual from "lodash/isEqual";
+
+export class BrazePlugin extends Plugin {
+  type = PluginType.before;
+  key = "Appboy";
+  private lastSeenTraits: UserInfoState | undefined = undefined;
+
+  execute(event: SegmentEvent): SegmentEvent | undefined {
+    if (event.type === EventType.IdentifyEvent) {
+      // We don't check for some traits as they are sure to be different every time
+      const traits = {
+        ...event.traits,
+        appTimeToInteractiveMilliseconds: undefined,
+        stakingProvidersEnabled: undefined,
+      };
+      if (
+        this.lastSeenTraits?.userId === event.userId &&
+        this.lastSeenTraits?.anonymousId === event.anonymousId &&
+        isEqual(this.lastSeenTraits?.traits, traits)
+      ) {
+        const integrations = event.integrations;
+
+        // If the traits didn't changed, disable braze integration
+        if (integrations !== undefined) {
+          integrations[this.key] = false;
+        }
+      } else {
+        this.lastSeenTraits = {
+          anonymousId: event.anonymousId ?? "",
+          userId: event.userId,
+          traits: traits,
+        };
+      }
+    }
+    return event;
+  }
+}

apps/ledger-live-mobile/src/analytics/segment.ts

@@ -49,6 +49,7 @@ import { NavigatorName } from "~/const";
 import { previousRouteNameRef, currentRouteNameRef } from "./screenRefs";
 import { AnonymousIpPlugin } from "./AnonymousIpPlugin";
 import { UserIdPlugin } from "./UserIdPlugin";
+import { BrazePlugin } from "./BrazePlugin";
 import { Maybe } from "../types/helpers";
 import { appStartupTime } from "../StartupTimeMarker";
 import { aggregateData, getUniqueModelIdList } from "../logic/modelIdList";
@@ -227,6 +228,8 @@ export const start = async (store: AppStore): Promise<SegmentClient | undefined>
     segmentClient.add({ plugin: new AnonymousIpPlugin() });
     // This allows us to make sure we are adding the userId to the event
     segmentClient.add({ plugin: new UserIdPlugin() });
+    // This allows us to debounce identify events for Braze and save data points
+    segmentClient.add({ plugin: new BrazePlugin() });
 
     if (created) {
       segmentClient.reset();