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MarcLinderGit/README.md

About me

Experienced scientist with over five years of experience in large-scale big data research with a keen eye for aesthetic excellence in communicating results intuitively to stakeholders. Eager to transfer scientific rigor, relentless work-ethic, and excellent team working skills into powerful data science that offers actionable insights to inform and guide successful managerial decision-making.

My Academic Contributions Hennig-Thurau, T., Aliman, D.N., Herting, A.M., Cziehso, G., Linder, M. & KΓΌbler, R. (2023) Social interactions in the metaverse: Framework, initial evidence, and research roadmap. Journal of the Academy of Marketing Science 51, 889–913.
[link]

Linder, M., Behrens, M. & Hennig-Thurau, T. (2023) Telling Great Stories with Ads: Determining the Drivers of Narrative Advertising Effectiveness. Proceedings of 2023 AMA Winter Academic Conference 34, 240-242
[link]

*Kupfer, A.-K., PΓ€hler vor der Holte, N., KΓΌbler, R. & Hennig-Thurau, T. (2018) The Role of the Partner Brand's Social Media Power in Brand Alliances- Journal of Marketing 82, 25-44.
[link]
*In supporting role as coder.


Expert in

python photoshop photoshop


πŸ—‚οΈ Projects

Data Science (General)

Given by my career in academic research, my daily activities involed advanced statistical analysis in R. While I cannot share these projects publically, here's a compilation of Python data science projects I've undertaken for educational purposes. While I used multiple packages within each, I highlighted some packages, whose power the project highlights. Feel free to click on the project name to explore the details of each project.

ID Project Name / Dataset Data Science Concepts Showcased Package in Focus Module Function(s)
1 US Medical Insurance Cost Exploratory Data Analysis (EDA) numpy, pandas misc.
2 Life Expectancy & GDP Data Visualization matplotlib, seaborn misc.
3 Stock Price Prediction Linear Regression sklearn .linear_model LinearRegression()
4 Census Income (LogReg) Logistic Regression sklearn .linear_model LogisticRegression()
5 Breast Cancer K-Nearest Neighbors (KNN) Classification sklearn .neighbors KNeighborsClassifier()
7 Flags Decision Trees (incl. pruning) sklearn .tree DecisionTreeClassifier()
8 Obesity Wrapper Methods mlxtend .feature_selection SequentialFeatureSelector() [SFS, SBS], RFE()
9 Wine Qualiy Regularization sklearn .linear_model LogisticRegressionCV()
10 Raisins Hyperparameter Tuning sklearn .model_selection GridSearchCV(), RandomizedSearchCV()
11 Particles Principial Component Analysis sklearn .decomposition PCA()
12 Census Income (RanFor) Random Forest Classification sklearn .ensemble RandomForestClassifier(), BaggingClassifier(), RandomForestRegressor()
13 Census Income (Boosting) Boosting sklearn .ensemble AdaBoostClassifier(), GradientBoostingClassifier()
14 Book Recommender Recommender System surprise KNNBasic()
15 Strike Zone Support Vector Machines sklearn .svm SVC()
16 Email Similarity Naive Bayes Classification sklearn .naive_bayes MultinomialNB()
17 Logic Gates Perceptrons sklearn .linear_model Perceptron()

Deep Learning

Here's also a compilation of Python deep learning projects I've undertaken for educational purposes. Current focus lies on exploring tensorflow/keras and pytorch at depth. Feel free to click on the project name to explore the details of each project.

ID Project Name Deep Learning Concepts Showcased Package in Focus Module Function(s)
1 Predicting Graduate Admission Simple Regression/Prediction using Deep Learning tensorflow .keras KerasRegressor / output activation = 'linear'
2 Predicting Life Expectancy Simple Regression/Prediction using Deep Learning tensorflow .keras KerasRegressor / output activation = 'linear'
3 Predicting Heart Failure Simple Classification using Deep Learning tensorflow .keras KerasClassifier / output activation = 'softmax'
4 Neural Machine Translation (NMT) Long short-term memory networks (LSTMs) tensorflow .keras LSTM()
5 Classifying Galaxy Images Convolutional Neural Networks tensorflow .keras Conv2D(), MaxPooling()
6 Classifying X-rays Convolutional Neural Networks / Computer Vision tensorflow .keras Conv2D(), MaxPooling()
7 Classifiying Cat Images Transfer Learning with pre-trained neural networks (py)torch nn.Linear()
8 Multi-Layer Perceptron MLP: modern feedforward fully connected artificial NN (py)torch self defined class Net(nn.Module)
9 Image Classification, CIFAR10 Math of dimension transformation within CNN (py)torch Conv2d(), relu(), pool(), dropout(), Linear()
10 Sentiment Analysis Movie Reviews Sentiment Analysis with Recurrent Neural Networks (py)torch misc.

Natural Language Processing

Here's also a compilation of Python natural language projects I've undertaken for educational purposes. Feel free to click on the project name to explore the details of each project.

ID Project Name NLP Facet Showcased Package in Focus Module Function(s)
1 Classical Texts Language Parsing nltk RegexpParser()
2 Mystery Friend Bag-of-Words Language Quantification sklearn .feature_extraction.text CountVectorizer()
3 News Content Term Frequency-Inverse Document Frequency (tf-idf) sklearn .feature_extraction.text TfidfTransformer(), TfidfVectorizer()
4 Presidential Vocabulary Topic Modelling (Word Embeddings) gensim .models Word2Vec()
5 Multi-Topic Chatbot Rule-based chatbot using regex re match()
6 Denver Broncos Restaurant Chatbot Retrieval-based chatbot using topic modelling misc. misc. TfidfTransformer(), Word2Vec()
7 Generative Chatbot Generative chatbot using topic modelling misc. misc. TfidfTransformer(), Word2Vec()

Machine Learning Engineering

In addition, I am currently working on extending my knowledge on machine learning engineering. Feel free to click on the project name to explore the details of each project.

ID Project Name ML Facet Showcased Package in Focus Module Function(s)
1 Hierarchical Classes Hierarchical Classes, Object-Orienter Programming - - __ init __, __ repr __, .methods()
2 ATM Logging Logging logging Stream/FileHandler, etc. logger()
3 Surf Shop Unit Testing - unittest self.assertRaises, self.subTest(), self.assert..
4 Concurrent Programming Sequential, Async, Threading & Multiprocessing Progamming - threading, asnycio, multiprocessing Thread(), Process()
5 Bone Marrow Disease Classification Machine Learning Pipelines sklearn pipeline Pipeline(), ColumnTransformer()

MISC (Personal Projects)

Beyond coding for educatioanl purposes, I do enjoy coding for fun in my free time. Here's a compilation of projects I've undertaken with various objectives. Again, feel free to click on the project name to explore the details of each project.

ID Project Name Objective Language Package in Focus Function(s)
1 Hierarchical Bayesian multinomial logit analysis Create lighthouse/sawtooth report content and structure of hierarchical Bayes logistic regression analysis R ChoiceModelR
2 NFL Stats Scrape NFL stats from the official website for the 2023 season, covering multiple categories Python .bs4 BeautifulSoup()

πŸ“š Education Profiles


πŸ“¦ Packages

Here's a selection (in alphabetic order) of the packages/platforms/libraries I have worked with over the years:

python Python:


R R:

πŸ“ˆ Stats

marclindergit

Β marclindergit

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  1. hb_lighthouse_report_in_R hb_lighthouse_report_in_R Public

    This R-code will show you how to recreate the typical lighthouse/sawtooth report content and structure of a hierarchical Bayes logistic regression analysis using data collected with choice-based co…

    R 2

  2. NFL_Stats NFL_Stats Public

    "Python web scraping for NFL stats from the official website for the 2023 season, covering multiple categories."

    Python 8 4