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I explored a sales dataset and generated various analytics and insights from customers' past purchase behavior. I used SQL to analyze sales revenue and create a customer segmentation analysis using the RFM technique.

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Customer Segmentation Analysis

Task

I explored sales data and generated various analytics and insights from customers' past purchase behavior. I used MSSQL to analyze sales revenue and create a customer segmentation analysis using the RFM method.

Dataset

Retail Sales.

Tools

Microsoft SQL Server 2019 for data analysis - SQL Scripts
Tableau for data visualisation - View Dashboard

About

I explored a sales dataset and generated various analytics and insights from customers' past purchase behavior. I used SQL to analyze sales revenue and create a customer segmentation analysis using the RFM technique.

sales sql sql-server exploratory-data-analysis customer-segmentation rfm-analysis

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TSQL 100.0%