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This project covers a critical analysis of existing subscribers in a daily newspaper company. The dataset adopted for use in this report, comprises of personal information of the company’s digital subscribers. The newspaper company is perceived to be a market leader but has been faced with the challenge of customer retention. The company is ther…

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This project covers a critical analysis of existing subscribers in a daily newspaper company. The dataset adopted for use in this report, comprises of personal information of the company’s digital subscribers. The newspaper company is perceived to be a market leader but has been faced with the challenge of customer retention. The company is ther…

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naive-bayes-classifier logistic-regression adaboost support-vector-machines multilayer-perceptron random-forest-classifier cost-benefit-analysis classification-models

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