title | ms.service | ms.subservice | ms.topic | author | ms.author | description |
---|---|---|---|---|---|---|
BroadMatchKeywordOpportunity Data Object - Ad Insight |
bing-ads |
ad-insight-api |
article |
jonmeyers |
jonmeyers |
Defines an object that contains the marketplace impact statistics of including broad match type keyword bids. |
Defines an object that contains the marketplace impact statistics of including broad match type keyword bids.
<xs:complexType name="BroadMatchKeywordOpportunity" xmlns:xs="http://www.w3.org/2001/XMLSchema">
<xs:complexContent mixed="false">
<xs:extension base="tns:KeywordOpportunity">
<xs:sequence>
<xs:element minOccurs="0" name="AverageCPC" type="xs:double" />
<xs:element minOccurs="0" name="AverageCTR" type="xs:double" />
<xs:element minOccurs="0" name="ClickShare" type="xs:double" />
<xs:element minOccurs="0" name="ImpressionShare" type="xs:double" />
<xs:element minOccurs="0" name="ReferenceKeywordBid" type="xs:double" />
<xs:element minOccurs="0" name="ReferenceKeywordId" type="xs:long" />
<xs:element minOccurs="0" name="ReferenceKeywordMatchType" type="xs:int" />
<xs:element minOccurs="0" name="SearchQueryKPIs" nillable="true" type="tns:ArrayOfBroadMatchSearchQueryKPI" />
</xs:sequence>
</xs:extension>
</xs:complexContent>
</xs:complexType>
The BroadMatchKeywordOpportunity object has the following elements: AverageCPC, AverageCTR, ClickShare, ImpressionShare, ReferenceKeywordBid, ReferenceKeywordId, ReferenceKeywordMatchType, SearchQueryKPIs.
Element | Description | Data Type |
---|---|---|
AverageCPC | Broad match average CPC in the marketplace. | double |
AverageCTR | Broad match average CTR in the marketplace. | double |
ClickShare | Broad match click share in the marketplace. | double |
ImpressionShare | Broad match impression share in the marketplace. | double |
ReferenceKeywordBid | The bid of an existing reference keyword used by the service to offer the keyword opportunity. | double |
ReferenceKeywordId | The identifier of an existing reference keyword used by the service to offer the keyword opportunity. | long |
ReferenceKeywordMatchType | The match type of an existing reference keyword used by the service to offer the keyword opportunity. The following are the possible match-type values: 1 - Exact match 2 - Phrase match |
int |
SearchQueryKPIs | A list of up to three broad match search query KPI objects. Each item contains search query statistics of including broad match type keyword bids | BroadMatchSearchQueryKPI array |
The BroadMatchKeywordOpportunity object has Inherited Elements.
The BroadMatchKeywordOpportunity object derives from the KeywordOpportunity object, and inherits the following elements: AdGroupId, AdGroupName, CampaignId, CampaignName, Competition, EstimatedIncreaseInClicks, EstimatedIncreaseInCost, EstimatedIncreaseInImpressions, MatchType, MonthlySearches, SuggestedBid, SuggestedKeyword. The descriptions below are specific to BroadMatchKeywordOpportunity, and might not apply to other objects that inherit the same elements from the KeywordOpportunity object.
The BroadMatchKeywordOpportunity object derives from the Opportunity object, and inherits the following elements: OpportunityKey. The descriptions below are specific to BroadMatchKeywordOpportunity, and might not apply to other objects that inherit the same elements from the Opportunity object.
Element | Description | Data Type |
---|---|---|
OpportunityKey | An identifier that uniquely identifies the opportunity. | string |
Service: AdInsightService.svc v13
Namespace: https://bingads.microsoft.com/AdInsight/v13